b) Explain the services offered by the advertising agency/agencies and how the organisation and agency/agencies work together in the development of a successful promotional campaign. c) Make sure you know about the activities that advertising agencies participate in, as this will help you in evaluating the contribution advertising agencies can make to a successful campaign. Complete as part of your report 1 (P3)
Advertising design -:to come up with ideas for the promotion , messaging and branding e.g. color, design. Advertising audience -:select the perfect audience for the campaign and carry out a segmentation activity. Advertising production -:using the promotional ideas and applying them in media, social network, newspapers and
Also how these areas will play an important role and if any additional area of research is needed. Importance of Marketing Research The best way for
To be able to do this there needs to be clear objectives set which must be worked towards in order to reach the desired outcome. To be able to work with outcome based practice the desired outcome must be established first, this helps the team, service users and others know what the end product should be. Throughout this process there should be regular reviews to find out how outcomes are being met and find out the impact or changes that it had had on the service user. Where positive changes have been identified the programme should continue towards the goal, if however there appears to have had a negative impact on the service users then new strategies should be discussed. It follows a person centred approach to support, always keeping the needs and wishes of the service user in mind and looking to achieve the best possible outcome.
We examine Jessica Carter, Media Planner, Eywa Company, in the following steps: Target audience Demographic: * Age range: from 25 to 54 * Gender: Women * Education: High education, University * Occupation: Professional * Income: about $150,000.00 * Marital status: married and single * Cultural & background: various racial backgrounds Psychographic Opinion: * Natural products which won’t harm their body or the environment. * Good value for money and will leave the skin looking radiant and help fight aging. Interest: * Women who are beauty conscious and interested in looking after their well-being using holistic approaches to health. * Women consider taking care of their skin a major priority Values lifestyle: * People who live an active life, occupying themselves with any combination of work, study, raising children, staying fit and healthy, and socialising. Geographic * Women who live in inner city or suburban areas Behaviour * Women who usually like their busy life with jobs every day, such as: working, studying, playing with children and relating to social activities Media Strategies Advertising | Free to air TV | 15 seconds advertisement during prime time between 6.00pm to 6.30pm.
This can over time help in generating data of customer’s preferences, networks and communities. A careful analysis of such data can help in customizing special offers and deals for specific customers, group of customers or network of customers, thereby creating a stronger and lasting bond with the existing customers. Further, the data can also be analyzed to create groups of customers and communities over time on mobile app and provide them with special offers, deals, promotions and discounts as per their preference and buying
The Marketing Business Ramiro Torres MGMT 330 Jacqueline McClure (March 26, 2010) Abstract In order to have an effective Marketing Business everyone’s general strategy to target the market with communication and advertisement through coordination using the elements of the marketing mix to be effective and consistent. The way businesses gain their market share and know who to target comes from the many integrated marketing communications techniques. These techniques help advertisements six aspects to develop the right plan for the audience to measuring its effects to determining the correct message for the target market as well as the type of media being
This will give McBride Financial Services an idea of where they need to improve or to verify if they need to expand the target audience. McBride Financial Service will be looking at using social media to target the customers in McBride Financial Services desired audience. Marketing Media McBride Financial Services targets professionals, retirees, and families so it is important to choose the appropriate media to target the specific audience. The goal is to reach the target audience to due this McBride Financial Services will use the Internet, which includes social media, television, movie, and radio ads. The use of smart phone applications would benefit McBride Financial Services by targeting professionals or the younger families.
In order to do this the marketing department is proposing several events to lure more consumer/store interaction. It is hoped that the consumer will make the events part of the social networking and a source of referrals. The system for developing this strategy is still in development and further research is necessary. As research is ongoing, the competition will also be assessed. A competitive marketing intelligence analysis is necessary because much can be learned from the competition’s successes and failures.
• Explain the importance of marketing in organizational success. • Describe the elements of the marketing mix. • Explain the importance of the marketing mix in the development of marketing strategy and tactics. • Create a marketing plan. • Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.