Image Cafe Case Study

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Image Cafe Case Study 1. Evaluate Clarence Wooten’s strengths and weaknesses Mr.Wooten has following strengths: He has rich experiences in computer techniques He has remarkable talent in computer-graphic, software development and internet techniques He has education background in architecture and business He has rich experience in building 3 companies and deal with different customers Mr. Wooten has following weaknesses: He cannot offer initiative fund by himself He cannot find enough funding resources Even he was in the business for quite a time, he do not have regular customer base. 2. What do you think about Wooten’s product versus service conclusion? What are the strengths and weaknesses of his argument? I feel that Mr. Wooten’s argument is not the most…show more content…
This argument didn’t provide a detailed solution, like what product to which customers? 3. Analyze and assess Image cafe’s opportunity. At that time, the age of internet arrived, more and more companies no matter what size they are, recognized that website is important, and regards to the fact that most small business do not have required talents and resources, so they are going to pay Image cafe’s products (customized website ) 4. What do you think of Wooten’s fund-raising strategy? First of all, Mr. Wooten feels that investors are usually influenced by bias based on experiences age and racial issues when making decisions, so young Africa-Americans like himself will be the victim of bias. He might be right but there are always exceptions, as a result, he pre-limited his capital sources. Besides that, Mr. Wooden was focus on financing from clients and angel investors. It is smart strategy but Mr. Wooten did not achieve it well, he failed to raise sufficient amount of funds. 5. Should he have taken Dwayne Walker’s

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