Ikea Essay

17401 WordsApr 4, 201170 Pages
A PROJECT REPORT ON “IKEA” [pic] Submitted in the partial fulfillment of the requirement for the award of the Degree of Bachelors of Business Administration SUBMITTED BY: UNDER GUIDANCE OF: _____________________ BBA (4TH SEMESTER) [pic] BHARATI VIDYAPEETH UNIVERSITY, SCHOOL OF DISTANCE EDUCATION, ACADEMIC STUDY CENTER: BVIMR, NEW DELHI STUDENT UNDERTAKING I EKJOT SINGH have completed the Summer Training Project titled “IKEA” under the guidance of ____________________in the partial fulfilment of the requirement for the award of degree of Master of Business Administration of BVU, SDE, Academic Study Center BVIMR, New Delhi. This is an original piece of work & I have neither copied and nor submitted it earlier elsewhere. _______________ Students Signature ACKNOWLEDGEMENT We are thankful to Allah Almighty for giving us the capability and strength to complete our analysis on this Case Study on “IKEA INVADES AMERICA”. It covers Marketing Mix, SWOT analysis, Marketing & Promotional activities practiced by IKEA when it entered into America and emerged as a strong Brand, it also discusses the problems in their strategies followed by recommendations. We would also like to thank our course instructor Mrs. Kausar Saeed whose utmost dedication and devotion provided us with the insight to analyze the marketing practices in this case study. It was due to her guidance and teachings that enabled us to finish this term report. PREFACE A hallmark of any premier business school is its willingness and ability to constantly explore and implement new ideas and practices in the field of management education. Institute constantly reorients their programs in order to keep abreast of changing development. The initial interaction between school students and industry takes place when the students undergo project

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