Ikea Essay

2732 WordsJul 27, 201311 Pages
Executive summary IKEA has taken many different trading strategies and also met so many ups and downs in the implementation process; they finally select a suitable strategy for their products can application and successful business strategy that is transnational. With this strategy has put IKEA become one of the most successful corporations in the world. IKEA is guided by our vision of creating a better everyday life for the many people. They make the products what is good for customer also good for them in long run. Their business idea is combined good form, function and quality with building sustainability. They sale products with lower price as possible could afford them to customer; it does simply build a best foundation home for customers who are poor low income. The house is the most important place of any one, and furniture is a needful tool. Their products saving a lager quantity about time to manufacturing at home, money, electronic, ect. Their design is appropriate with different culture in the world. Not only have that, IKEA also recognized responsibility social like environment. In the area of exporting and importing global, IKEA is a largest company development. They must to compare between marketing plan, export market strategies, long-short term goals, marketing screening and characteristics of ideal target markets all perfect. Now, I will discuss detail about IKEA companies on international trade and finance in this assignment. Table of Contents Executive summary 1 Introduction 3 Export marketing strategies 4 Long and short-term goals 5 Characteristics of ideal target market 6 Market screening 7 Price controls 8 Product lines 8 Import goods and raw material 9 Distribution 10 Recommendation 12 Conclusion 13 Bibliography 14 Introduction IKEA is a enterprise innovation privately business. They produce international

More about Ikea Essay

Open Document