Ikea Essay

2121 WordsDec 9, 20129 Pages
By: Sali Sayahi Hasanen Hadi Isra Hadi Contents 1. Introduction 1.1 Background 1.2 Purpose 2. Methodology 3. Situation analysis (SWOT-analysis) 3.1 Strengths 3.2 Weakness 3.3 Opportunities 3.4 Threats 4. Objectives and strategies 5. Overall conclusions and recommendations IKEA 1. Introduction 1.1 Background The word IKEA stand for Ingvar Kamprad Elmtaryd Agunnaryd. IKEA is an international company which is active in home products industry. This company focuses on designing and selling ready-to-assemble furniture, home accessories and appliances. Nowadays IKEA is the world’s largest furniture company. IKEA’s genius goes back to 1943 when a young Swedish man, called Ingvar Kamprad founded it in Sweden. He used his name (Ingvar Kamprad) and the name of the farm that he grew up (Elmtaryd) in addition to his city (Agunnaryd) to name his small business. It is consisted of a group of companies which is supervised by a Dutch corporation called INGKA Holding B.V... This corporation in turn is controlled by a tax-exempt, not-for-profit foundation. Series of corporations control the intellectual property of IKEA. These corporations are in general obscure and can be traced Netherlands Antilles Islands. Swedwood is an industrial group owned by INGKA Holding B.V. It is the source for the manufacturing of IKEA products, the sales companies that control all IKEA stores, in addition to purchasing and supply all the functions and of course IKEA of Sweden, which is the main center the Asian logistic center and its IT base. IKEA concept for designing different products. Stichting INGKA Foundation is the owner of INGKA Holding B.V. This non-profit foundation is located in Leiden, Netherlands. Dortmund, Germany, on the other hand, is the home of the European logistic center, when Singapore hostess and trade mark is owned

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