MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? MKT 421 Marketing Week 2 DQ 3 What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy?
Identify the main reasons for reviewing working methods, products and / or services in a business environment. • Ways of working – Ways to improve performance and obtain feedback and move the business forward • Products and services provided – These need to be reviewed as the market place is fast pacing and constantly changing. Its important to do the above so that business keeps up to date with the current market. 2. When a business is going through change: a) Describe the different types of support that people may need.
Strategic Plan Paper: Riordan Manufacturing, Incorporated Team A Strategic Plan Paper: Riordan Manufacturing, Incorporated Global organizations have complex structures because operations span beyond their domestic markets and into the international marketplace. This global marketplace affects how organizations conduct business because of varying differences and needs in economic, technological, political-legal, and sociocultural forces. Organizations then must balance these external factors by strengthening their core competencies. Strategy planning is the means for organizations in realizing goals while considering the factors that affect their businesses. Riordan Manufacturing, Incorporated is a global organization planning for sales
1. In what major industries did Disney diversify? 2. What types of diversification did they pursue? 3.
GM520 Week 2 Assignment 1. State the administrative agency which controls the regulation. Explain why this agency and your proposed regulation interests you (briefly). Will this proposed regulation affect you or the business in which you are working? If so, how?
Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads. Operational plans include customer service processes and product development. These plans include: * Understanding customer needs (internal/external – current/future) * Expectations of Customers * Research results -target markets , sampling and profiling, market segmentation, needs * Collection and analysis of information collected Customer needs can continually change being influenced by the economy, social and political events, trends and movements. Organisations use change management practises to pre-empt changes wherever possible, and also to be ready for change. To do this, organisations need to be aware of the following: * Identify what customers are buying and what benefits they purchase * Understand why customers will or do purchase * Know when customers are likely to buy By knowing the customer, organisations can plan to meet their needs.
TLIP4001A ASSESSMENT ACTIVITY 1: How can examining future opportunities and directions help towards the contribution of a shared vision and values for the workplace, and the shaping of business goals and objectives? A customer service delivery plan is a strategic and tactical plan for achieving marketing objectives. It is a detailed document that determines how new business will be acquired and how the existing customer base will be maintained and strengthened. Customer service delivery plans are not just about targets and how to achieve/exceed these targets. ASSESSMENT ACTIVITY 2: Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance?
(33) What does “tone at the top” refer to? (34) Which of the following is not a typical method of protecting intellectual property (IP)? (35) A procedure for cleaning a virus from a system is an example of which type of security control? (36) An organization’s security awareness program is an example of which type of security control? (37) Which of the following is a key measurement of an organization’s risk appetite?
Building an organization by grouping jobs into work units and allocating resources C. Identifying business functions and mobilizing leaders D. Being flexible and responsive towards customer needs and the competitive environment Correct! The correct answer is: D. A dynamic organization is, “flexible and adaptive, particularly in response to competitive threats and customer needs” (Bateman & Snell, 2011, p.16). 15. For today’s managers, the organizing function requires a higher focus on which of the following? A.
1. Choose two of the following and discuss their importance and impact on the U.S. labor movement: Wagner Act (NLRA): This act is was greatly impacted on the labor relations. This act was to protect not only the employees of the company but the employer as well. The importance of this act was that it granted workers the right to form unions and bargain collectively. ( www.nlrb.gov) With this being, workers could negotiate with management.