MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? MKT 421 Marketing Week 2 DQ 3 What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy?
Given what you read, what questions and concerns do you have for the Marketing Director of Consumer Products? 2. Which of the proposed approaches would you support? Which ones would you not support? 3.
If not how does it affect you organizational effectiveness? In general is it essential for the employees of the organization to know the strategic plan? Support reasons. What factors should be taken into account while developing a roadmap for a strategic plan? Give examples of external and internal change agents?
• Explain the importance of marketing in organizational success. • Describe the elements of the marketing mix. • Explain the importance of the marketing mix in the development of marketing strategy and tactics. • Create a marketing plan. • Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
In review one has defined his or her personal definition of marketing and two other definitions the companies would use to market their products and services. One discussed how businesses could apply the definitions in their marketing mix. One identified three companies successful using the methods described. Marketing is important for a business to be successful in marketing products and
* Are they ethical? 3. Choose TWO of the criteria from your checklist. Explain why each would influence your decision to invest in a company. * What risk is the company?
Explain your answer. MGT/311 WEEK 3 DQ 3 DQ3: In the article, “Conflict Management”, the author discusses several strategies for resolving group or team conflict. Which type of strategies seems to fit you best? What criteria should you consider when determining the best conflict resolution strategy? Week 3 Employee Portfolio: Motivation Action Plan Determine the motivational strategy or strategies that would likely be most appropriate for each of your three employees, based on their individual characteristics.
(22) In Kotter’s change model, in which step does the ISO work with line management to collect metrics for assessing the policies’ effectiveness and ensure metrics are meaningful? (23) Which personality type tends to be associated with good leaders? (24) The basic elements of motivation include pride, success, and __________. (25) Disaster recovery and tape backups are examples of which type of security control? (26) What is the primary role of a security policy evangelist?
To define a project scope, you must first identify the following things: • Project objectives • Goals • Sub-phases • Tasks • Resources • Budget • Schedule in the case of Red, it is the responsibility of the project manager to clearly communicate what the project is, who requires it, why, what is it designed to achieve, resources available, who will be involved and who will be affected by the end result. The scope of the project outlines the objectives of the project and the goals that need to be met. Once the scope has been defined, the project manager can put together their team and be sure that the people with the most relevant skills are in the right roles. Q2. For each of the stakeholder groups in the following list, identify who within the organisation fits into these categories and why they are important in the context of the project?
Running head: SWOT SWOT Daniel Goodman Cardinal Stritch University Instructor: Walter Wochos MGT 426: Marketing March, 14 2012 One of the components of strategic marketing planning requires the creation of a series of strategic alternatives, or choices of future strategies to pursue, given the company's internal strengths and weaknesses and its external opportunities and threats. The comparison of strengths, weaknesses, opportunities, and threats is normally referred to as a SWOT analysis. Strength: Strength is an inherent capability of the organization which it can use to gain strategic advantage over its competitors. Weakness: A weakness is an inherent limitation or constraint of the organization which creates strategic disadvantage to it. Opportunity: An opportunity is a favorable condition in the organizations environment which enables it to strengthen its position.