MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? MKT 421 Marketing Week 2 DQ 3 What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy?
* Is the John Lewis formula for success suitable for other companies and if so explain why, if not explain why? The Report needs to include the following * What Supply chain challenges does John Lewis face when dealing with demand fluctuations and comment on how the supply chain investments support its overall customer service and resources utilisation objectives? * What prerequisites are important for the operation of the of the lean systems that are in
M1 - Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims/objectives. Businesses may have several marketing aim and objectives which are met through the integration of marketing techniques e.g. promotion and the marketing mix. Companies like M&S operate on a global basis therefore their aims and objectives may differ for regions, however the main aim for each company would be to inform the market, increase demand and differentiate the product/service. Marketing objectives of Marks and Spencer is to ensure consumers are better informed about the products/services they provide.
By fully managing the organization and their effectiveness and efficiency Kundlers can obtain the overall business intelligences goal of the mission. The marketing strategy should look at and use a competitive intelligence to accomplish these goals. The strategies of understating and knowing productive organization can give the upper hand with knowing the competitors market. Also by viewing the competitor’s sites, stores, and marketing strategies Kundlers can achieve the mission they set for their own business to excel past the competition. Analysis within a business should serve as a vital function.
What effect did the product life cycle have on the product in the simulation? The product lifestyle cycle allows for the customer to buy into the products image and product. The simulation allowed me to develop and enhance marketing ideas, and examine what was important to the customer. The perceptual map made the marketing strategy visual and making certain valued elements relevant for customer perception. What is the relationship between differentiation and positioning of products or services?
How important would reliability and dependability factor into your evaluation? * How does one evaluate the characteristics of a quality intangible product? How important would courtesy and knowledge be of the person representing the provider in resolving an issue with a quality intangible service? Week Three Discussion Questions What are the two principle activities in strategic planning? Why is it important to correctly identify and address these two activities to ensure success in the quality initiative?
The needs of the stakeholders involved were considered to ensure BJB is meeting their expectations for quality. Analyzing an understanding the importance of the product and company needs was discussed with regard to obtaining quality parts at sustainable prices. Selecting the Feigenbaum quality theory as a reasonable guide for the quality management proposal will be useful in improving BJB’s product achievement. Lastly, understanding the roles that leadership plays in the implementation of each variable is crucial to the product and the company’s
• Explain the importance of marketing in organizational success. • Describe the elements of the marketing mix. • Explain the importance of the marketing mix in the development of marketing strategy and tactics. • Create a marketing plan. • Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
Defining Marketing Roger Burnham MKT 421 June 3, 2013 Robin Reis Defining Marketing Marketing’s role in business begins when an individual or company develops a product or service that satisfies the needs of others. One will discuss his or her definition of marketing, and the business definition of marketing. The success of marketing as determine by these definitions, and three companies that apply these methods successfully. Definition of Marketing One’s definition of marketing is promoting the products or services of the company that will enable the company to become profitable. William Perreault “defines marketing as the performance of activities that seek to accomplish and organization’s objectives by anticipating customer
BMAN 71471 Innovation management report The British pump firm – Fuller & Gordon Group 9 :7652969 : : Words count: Introduction – problem statement Fuller and Gordon (F&G) is considering engaging in business model innovation (BMI), transforming its organization form from a pump manufacturer to a provider of pumping solutions and associated services in order to survive and remain competitive. However there are several problems facing F&G when reforming its business model, the problems include: 1. Evaluating the necessity of becoming a service based pumping solutions provider. Whether it help the business to achieve long term sustainability. 2.