Iibm - Tourism Development Essay

530 Words3 Pages
Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Tourism Development Q1. ___________ are those factors that create a person’s desire to travel. a. Travel motivation b. Early influences c. Tour operator d. None Q2. This is the modern Western style hotels seen in almost all metropolitan & other large cities as well as principal tourist centres. a. Resort hotels b. Commercial hotel c. International hotels d. Residential hotels Q3. The companies practicing this concept think in terms of the benefits they are selling rather than the products. a. Integrated marketing b. Customer orientation c. Dual-core marketing job d. None Q4. This segment comprises visits to relatives & friends & visits for the purpose of education, pilgrimages etc. a. The common-interest tourist b. The vacation tourist c. The business tourist d. Tourist market Q5. The research which includes the collection & analysis of all available data, statistics & published information on tourist trends and markets. a. Desk research b. Field research c. Sample surveys d. Motivation research Q6. ____________ is a pamphlet bound in the form of a booklet. a. Special offers b. Display material c. Sales letter d. Brochure Q7. This part of NTO will be concerned with all those elements and activities which make up the tourism product. a. The administration b .The production c. The marketing d. Financing Q8. When people travel outside their normal domicile to certain other areas within the country is known as a. Domestic tourism b. International tourism c. Foreign tourism d. None Q9. This is the division or categorization of land permitting only certain

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