Identify Marketing Opportunities

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Individual case study assignment Submission details Candidate’s Name Phone No. Assessor’s Name Phone No. Assessment Site Assessment Date/s Time/s The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective The candidate must demonstrate ability, knowledge and skills in identifying and evaluating marketing opportunities. Assessment description New marketing opportunities require managers to conduct analyses of the market environment to identify and evaluate the viability of opportunities. This assessment will identify how you can apply your knowledge of the theory involved with identifying and evaluating marketing opportunities to a case study. Each student is required to open, read and research the case study assignment in order to answer the questions. Task Case Study Dell is one of the world's largest providers of computer systems and services. You are required to read an online Financial Review case study on Dell. The case study outlines the features of the Dell direct customer business model and examines ways in which Dell is altering its approach to meet the changing needs of its customers. Open and read the Dell case study by following the link/s below before commencing your assessment. • Financial Review Dell case study: • Financial Review case study listing homepage: Procedure 1. This case study analysis will be undertaken during class time, your assessor will inform you of which session the assessment will take place in. 2. Answers all questions. Specifications You must provide: • a document which contains the answers to all questions. Your assessor will be looking for: • clear expression of ideas • knowledge

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