Idea Essay

475 WordsFeb 14, 20122 Pages
Mission IDEA Telecom services are recognized world-over as an important tool for the socio-economic development of a nation. It is one of the prime support services essential for rapid growth and modernization of various sectors of the economy. In India too, the telecommunication sector has revolutionized the way we communicate and share information, thereby helping over 800 million Indians stay connected, over the last two decades. The telecom industry globally is cognizant of the fact that it needs to lighten its carbon footprint. And, in the Indian telecom sector, Idea is leading the search for green energy options. Idea Cellular, part of the Aditya Birla Group which is India’s first truly global conglomerate, is one of the oldest players in the Indian telecom industry and has played a key role in the development of mobile telephony, particularly in rural India. As part of a socially responsible corporate group, Idea has and continues to adopt policies, and business strategies to effectively integrate emerging environmental, social and economic considerations.IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 13.9 % in Q1 FY2012. Idea has join the select global operator’s club servicing over 100 million subscribers, as of September 2011. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license. Idea’s strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets. It has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, 2 out of every 3 new Idea subscribers come from rural/ semi-urban India. Idea is the winner

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