Ice Fili Essay

261 Words2 Pages
Please answer the following questions. In your answer rely on the five force analysis, to evaluate the industry attractiveness. 1. Is the Russia’s ice cream industry attractive? (20%) 2. Do you expect its attractiveness to change over the next five years? (10%) 3. Could the industry structure be made hugely more attractive? If so how? (15%). To answer this question you have to reflect on the following questions. a. Who are Ice-Fili’s major competitors? b. How well positioned is Ice-Fili relative to its key competitors? c. Is this position sustainable? 4. What are the potential sources of competitive advantage in the Russian ice cream market? (25%) d. Hint1: what determine willingness to pay? What determines relative cost position? What drives success in those niches? Etc e. Hint 2: There is a case that we studied that parallel this one. Reflecting on it will help you with your answer. 5. What strategic options does Ice-Fili have? What strategy would you recommend to Anatoliy Shamonov? Be specific and communicate the assumptions you are basing your recommendations so I will understand where you are coming from (30%) Important notes: f. reflect on what is Ice-Fili strategy now, and what are the characteristics of Ice-Fili’s business influenced its past success. g. Your industry analysis should inform your strategic analysis, and both should inform your recommendations for strategy. h. Don’t ignore possible competitor reactions. i. If you plan to argue “it depends”, let me know what it is dependent on. j. Please keep your answer short and to the
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