As one of the leading superpremium ice cream (greater richness and density than other kinds of ice-cream and is therefore sold at a relatively high price) manufactures, Ben & Jerry’s has to continually expand and develop to compete with other leading brands. The United States is one of the largest exporting nations as well. The United States sells products to other countries because no country can produce all of the products the people want. In 1994, Ben & Jerry’s starting considering advancing into the Japan ice cream market, the second largest ice cream market in the world with sales of approximately $4.5 billion. According to the survey conducted by “What Japan Thinks,” nearly 2 out of 5 Japanese eat ice cream every week.
Many dieters say soy milk is perfect, but nevertheless there are many others who say that almond milk is the best. My intention is to compare soy milk (vanilla) versus almond milk (vanilla) and expose the strengths and weaknesses of both in order to have a better understanding at the time of purchase. All the nutritional data I’m going to use for this comparison has been obtained through ESHA, with a control of 8oz of each product. Calorically speaking, vanilla soy milk has about 150 calories versus 90 in the vanilla almond milk. For those people that count calories, almond milk has the advantage.
Frozen yogurt is the closest dessert to ice cream in terms of taste and build. It’s impractical to completely replace ice cream with frozen yogurt at this point. Instead, a gradual increase in frozen yogurt choices and ice cream-frozen yogurt mixtures will encourage customers to purchase the healthier options without dramatic profit losses. Another solution is to increase the existing menu options of frozen yogurt to match those of ice cream, thereby giving customers a fair alternative to existing ice cream options. This report will compare the health benefits of frozen yogurt and ice cream.
Cowgirl chocolates cater to both Chocolate lovers and spicy food lovers with the final product being packaged in custom tins, bags, buckets and boxes. Despite having award winning packaging designs and a high quality chocolate, many consumers and retailers are reluctant to purchase or retail the product. Both consumers and potential retailers have mentioned that the chocolates are too spicy. To help expand her market base, Marilyn has created a non-spicy chocolate called mild-mannered. It is believed that only 10-15 percent of American consumers currently eat hot food.
Our analysis will focus on examining the strengths and weaknesses of the environmental and general corporate strategies in light of its internal resources and external competitive and non-market forces. MARKET DESCRIPTION Ben & Jerry’s operates in the highly competitive super premium ice cream, frozen yogurt and sorbet business. Super premium ice cream is generally characterized by a greater richness and density than other kinds of ice cream and commands a relatively higher price. The company’s two primary competitors include Haagen-Dazs (a member of the Ice Cream Partners organization) and Dreyer’s Grand Ice Cream Company, which introduced its Godiva and Dreamery super premium ice cream line in the fall of 1999. Other significant competitors include Healthy Choice, Nestle and Starbucks (SEC Report, 1999).
. What is your estimate of the value of Eskimo Pie Corporation as a stand-alone company? In my opinion, Goldman’s estimate of Eskimo Pie’s worth as a stand-alone company was a bit too low. Although they did include somewhat of a premium over Eskimo’s 1990 sales ($47 million in sales versus $57 estimated worth), I still think that it is worth more than that, for a couple reasons. First, I think that Eskimo Pie’s market share and market presence commands a higher price than what Goldman estimated.
The ice cream flavors of Ben & Jerry’s are very original with flavors like Phish food and Chunky Monkey. Their economic objective is to create profitable growth, increase shareholder wealth, and create career opportunities for their employees. The economic objective has not always been the closest in line with their other objectives. Originally, Ben & Jerry’s had a policy of not paying any employee more than five times the salary of the lowest paid employee. This policy was abandoned in 1995 when a new CEO was sought to take over operations.
Marketing – Summer 2013 (Assignment 1: Walmart Case; Submitted by: Rohan Saldanha) 1. What are Wal-Mart’s key success factors in the United States? Evaluate the difficulties in transferring these key success factors to other nations? Walmart has been a success in the United States due to a variety of factors. Firstly, most of its supercenters are about 185,000 square feet and offer a plethora of groceries, electronics and other consumer goods at prices that are rarely matched.
The introduction of Haagen-Dazs in the UK-helped by world-beating Mars count line extensions (Mars, Bounty, Galaxy, Milky, Milky Way and Snickers) into the ice-cream market in 1988 – had increased the profile of luxury ice-cream in the UK and Europe, making it the fastest-growing sector of the ice-cream market . Moreover, taking the U.S as an example, the prospects for Haagen-Dazs look good. In 1991, luxury ice-creams had taken a 47.6% share of the U.S market (as against around 16% in the UK in 1991, up from 5%in 1988), with standards and economy ice-cream accounting for 38.1% and 14.3%, respectively. Thus, Haagen-Dazs could expect many Europeans to upgrade into the luxury ice-cream market. According to experts, the brand value of Haagen-Dazs had risen steeply, from $ 250 million in 1988 to $782 million in 1993.
For example, in order to increase profit revenue you should start by increasing sales on a specific existing product. For instance, you can try to increase strawberry desserts by 10% within the first six months of the fiscal year. Below, you will find the possible alternative growth strategies. Possible Alternative Growth Strategies * Market Penetration Strategy- You stated that you spend little money on advertising so my recommendation would be to increase advertising, change sizes or packages on hand packed sizes of ice cream. For bigger packages, decrease the price so that customers can get more ice cream for a lesser price.