Ice Bar Restaurant

607 Words3 Pages
PRODUCT Sharaf Group’s, a Dubai based enterprise is opening a pristine Ice Bar Restaurant in the summer month of “July” at the energetic city of London. Everything at the restaurant is carved out of ice. The core function of the restaurant is to provide the diners with unique experience of having food out of ice plates or taking a drink from ice glasses which are made up of ice bars. The restaurant even has ice galleries showcasing London’s landmarks. The temperature inside the dining area is surfaced at freezing temperature of minus 5 degrees Celsius. The area that the restaurant covers is 2500 sqft. The restaurant is named as “23 Fahrenheit”. The restaurant is divided into three different floors. The lobby and the lounge area are separate by what is known as Buffer Zone. Once the visitor enters the lobby of the restaurant they are provided with thermal gear to safeguard themselves from the chilly conditions. The thermal gear comprises of a hooded parka(a heavy jacket), pair of shoes and woolen gloves. The temperature at buffer zone is set at 5 degree Celsius so that visitors can get acclimatized. For the comfort, the visitors can spend some time at the buffer zone so that their body can adjust the sharp drop in temperature in the dining area. The restaurant will serve different variety of food, cold cuts, cheese, juices, ice creams and mocktails and can accommodate 50 guests. A looming chandelier in the middle of the lounge is made out of ice blocks and it acts as a major attraction to people. The restaurant is located at Marble Arch since it is quite a lively place and additionally it is visited by large number of tourists. The target audiences of our restaurant are teenagers(aged 18-30 years), because an innovative restaurant as such attracts them. PROMOTION Our firm, Sharaf Group’s has adopted two key tools for promoting the restaurant, firstly,

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