Mobile Devices and how they affect today’s Business Jay Smith Managerial Applications of Information Technology Keller Graduate School of Management 8-18-13 Course Project Proposal Mobile Devices and how they affect today’s Business Business Problem Statement This course project proposal will look at how the implementation of a secure business may help solve some problems in a company’s quest for a successful business. A problem that companies may face is when business is facing a downturn due to things such as when a new software system is introduced or because of competition from online retailers. Company This proposal will look specifically at Dick’s Sporting Goods. Dick’s constantly
This will give McBride Financial Services an idea of where they need to improve or to verify if they need to expand the target audience. McBride Financial Service will be looking at using social media to target the customers in McBride Financial Services desired audience. Marketing Media McBride Financial Services targets professionals, retirees, and families so it is important to choose the appropriate media to target the specific audience. The goal is to reach the target audience to due this McBride Financial Services will use the Internet, which includes social media, television, movie, and radio ads. The use of smart phone applications would benefit McBride Financial Services by targeting professionals or the younger families.
This can over time help in generating data of customer’s preferences, networks and communities. A careful analysis of such data can help in customizing special offers and deals for specific customers, group of customers or network of customers, thereby creating a stronger and lasting bond with the existing customers. Further, the data can also be analyzed to create groups of customers and communities over time on mobile app and provide them with special offers, deals, promotions and discounts as per their preference and buying
GRADED A Q#1: How may an entrepreneur determine a business venture’s success? Explain components of conducting a feasibility analysis. What element do you feel is most important? Provide examples to support your rationale. A business venture’s success is determined by the planning put into the process; a balanced execution of the process; the smooth running of the process and the financial prospect or accruement of the venture.
Appendix A 18 I. Executive Summary This report provides an evaluation and analysis of the CanGo and the profitability of Online Gaming. We have included marketing strategies as well as strategic plans to expand the company. The methods that were used in our research include a SWOT analysis, marketing analysis, competitive analysis and various financial ratios such as profitability ratio and activity ratio. Other financial ratios include current and quick ratios as well as debt and equity ratios.
Outline the Elaboration Likelihood model of persuasion. Explain how a mobile phone company might use knowledge of this model in a campaign to market a new phone. (4 marks + 6 marks) Petty and Cacioppo suggested that there are two different routes to effective persuasion. The more effective route depends on whether the audience focus’ on the message itself, or outside factors, such as the credibility of the source; otherwise known as the central route and the peripheral route. The central route to persuasion is taken when the audience is more likely to focus on the content of the message, i.e.
Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra.
Why? DQ 3: What are two platforms that business leaders can use to demonstrate and articulate their purpose, principles, and values? Discuss them. DQ 4: Do you think consumers hold companies responsible for their actions? Why is it important to have a corporate code of conduct?
Produce a manual for the entrepreneur that deals with the following tasks. P2 Explain how the different research methods could be used to make a marketing decision about whether there is a market for an internet café business. Show how different types of market research would be helpful in identifying whether there would be a market for an internet case business in your local town. Show how the different research methods would complement each other. In case of internet café, all the various kind of research can be used in make a marketing decision whether there is any market for an internet café business.
MKT 421 Marketing Week 2 DQ 1 What is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? MKT 421 Marketing Week 2 DQ 2 What is competitive intelligence?