Ibm- Strategic Management

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Case Abstract International Business Machines (IBM) (www.ibm.com) is a comprehensive business policy and strategic management case that includes the company’s fiscal year-end December 2006 financial statements, competitor information and more.The case time setting is the year 2007.Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company.Headquartered in Armonk, NY IBM’s common stock is publicly traded on the New York Stock Exchange under the ticker symbol IBM. IBMoperates in three segments: Systems and Financing, Software, Services.Products offered include: personal computers, servers, printing systems, integrated circuits, and more.IBM was founded in 1910 and operates worldwide. The company is led by CEO Samuel Palmisano whose base pay was over $6M in 2006.The firm’s two major competitors are Hewlett-Packard and Electronic Data Systems. B.Vision Statement (proposed) IBM is committed to maintaining their position as the world’s largest technology company. C. Mission Statement (proposed) At IBM, our mission is to engage collaboration with our clients (1) and tackle their most complex business problems on a global scale (3, 7).We will apply our business insights to develop fresh, innovative solutions that provide real and measurable business outcomes, whether it is designing and implementing new service after sales business models, revolutionizing the business model for automotive insurance with innovative technology (4) or becoming one of the leading logistic providers for supply software, storage devices, printing systems and PC recycling and buyback programs for business (2).We will work with our clients to identify the level of change that suits their needs that results in actionable change and sustainable outcomes (5). We also contribute to the economic
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