Ibm Case Study

275 Words2 Pages
International Business Machine (IBM) is one of the giant global technology and consulting firm that provides a wide variety of products and services in the information technology industry. The company was originally founded in 1911 as the Computing Tabulating Recording Corporation through a merger of three companies: the Tabulating Machine Company, the International Time Recording Company, and the Computing Scale Corporation. Currently, IBM has more than 426,000 employees in over 200 countries with total revenue of $ 99.9 billion. With advancement in science and technology the IBM Corporation has found itself in the stiff competition with other emerging small companies which offers the same products and services at the lower costs. To encounter these challenges IBM Corporation had responded swiftly by changing it’s overall business strategy from do all strategy to pie-share with its rivals while continuing in research and development so as to remain the only strong and profitable company in the industry. The case study is about how IBM is worrying how its retailer customers such as Louis Vuitton and Target are turning to India for answers about technological difficulties in the their business. On the other hand, IBM Corporation operates under this notion that in the world science and technology with stiff competition the practice of giving away crown jewels intellectual property in the form of software, patent, and ideas the business industry will be able to grow faster and open doors for new opportunities. The article also talks about the way IBM wants to share the pie by collaborating with customer and rival to invent new technology, which will benefit the company if the technology is widely

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