Ibm Case Study

462 Words2 Pages
1. The SWOT analysis for IBM’s Smarter Planet initiative is as follows: Strengths: 1. IBM has high quality and efficient employees who satisfy all the customers’ needs and want. 2. IBM is a well-known brand name in the world. Weaknesses: 1. IBM seems to focus only on big companies whereas there are a large number of small and medium companies around the world. 2. They are exploring new products in complex markets which might make changes difficult. Opportunities: 1. Offering new technologies in developing countries. 2. This initiative includes new ways of thinking. Threats: 1. There are potential securities risks. 2. A shift to custom-made technological solutions. *The relevant trends to consider for the next three to five years are: Environmental trends: 1. Fewer trade barriers. 2. The growth of developing economies like China, India, Brazil and Africa. Customer trends: 1. All the technologies are connected. 2. Custom-made solutions to all the technological problems. 2. Three ways IBM can communicate its strategy to companies, cities, and governments are: 1. Sam Palmisano sent out a message “Letter from the Chairman”, describing how the Smarter Planet initiative represented an infusion of intelligence into the way the world actually works. 2. IBM also used a print and television advertising campaign to add detail to Palmisano’s message. 3. Website information which includes videos, statistics, and industry reports. Watson, an artificial intelligence program, was also used as a part of the communication strategy. Watson was featured on the game show jeopardy, competed against two different contestants and won both times. So featuring it on the television was a way to show millions of people and convey the message. 3. The benefits of the smarter planet initiative are: a. To society: 1. Providing solutions for
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