Ibm Case Study

4433 WordsJan 1, 201318 Pages
1.0 Executive Summary: The case study was about the IBM business model strategy. IBM is the largest computer enterprise which starts its business with global strategy. The business start with the “classic international pattern” with many enterprises but the activities done at home and the sales was done internationally through oversea sales office. The business changed to “multinational enterprise”. Then, IBM’s business strategy change to “globally integrated enterprise”. Employees focused in integrated global operations. The strategic was concern three things which are world economic globalization, global nature of IBM’s customers, and rivalry from China and India. The objective of the study is to know the strategies that used by IBM. The scope of the report is focused on the efforts of IBM on using different strategies in order to enter into global market. The limitation of the case study is IBM had practice less known strategy to predict business either geographically or culturally. There are some recommendation are such as do R&D to innovation to a new target market and IBM should provide good services to maintain customers’ loyalty. Introduction 2.1 Background of the study IBM is a highly internationalized information technology business. It has over 50,000 employees in India where it is IBM’s second biggest operation outside the U.S. The company has moved its head of procurement from New York to Shenzen in China. (Cravens & Piercy, 2009). Sam Palmisano, IBM’s Chairman and CEO has explained IBM’s history of evolution. IBM was first started with international model where firms were essentially based in their home country and sold goods through overseas sales offices. However, in 1970s, IBM had moved to create small versions of itself across the world. And then, in 20th century, IBM has increasingly moved towards becoming a “globally

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