Ib Case Urban World

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Introduction Developing Strategic Capability 1. The New Rules of International Growth 2. Crafting an International Growth Strategy Leadership in MNCs Managing Global Partnership 1. Strategic Alliances 2. Mergers and Acquisitions Leading and Staffing the Global Company 1. Managing Expatriation 2. Developing Local Talents Adapting the Global Organization and Global Learning Imperative Strategy of MNCs in Central and Eastern Europe Students‘ projects on Internationalization of Local Companies (TBS) Case studies Philips Matshushita, How to enter emerging markets of CEE, Whirlpool Entering Slovakia, BC Torsion I. and BC Torsion II., ESET, Linclon Electric, CSOB – IPB, Colgate – Palmolive, General Electric, Panasonic, Haier, Heineken, Walmart, Metro Literature 1. Ferenčíková: Stratégia medzinárodného podnikania: investori, partnerstvá, ľudské zdroje – prípadové štúdie. Ekonóm 2010 2. Cullen, John B. – Parboteeah, K. Praveen: Multinational Management: A Strategic Approach, 5th ed. South-Western 2011 ISBN – 13: 978-1-4390-8065-8 or Cullen, John B. – Parboteeah, K. Praveen: Strategic International Management 2011, International Student Edition ISBN-13: 978-0-538-45296-0, ISBN-10: 0-5384-5296-X 3. Website http://of.euba.sk/SMP (login: student, password: smp 2004) Class will be a combination of lecture, class discussion, small group work, case analysis, student presentations, and guest lectures. Students are expected to read the case studies before class, prepare written assignments and participate in class discussions. Expect cold calling. Students’ participations at the class is mandatory according to the EU Bratislava rules and is the first pre-condition for an exam. Preliminary class schedule: 25.9. The New Rules of International Growth Walmart 2.10. Crafting an International Growth

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