In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business. Improving the website will definately allow the business to improve service therefore will atract more clients to increase revenue. Fixing this issue will improve many other areas of the business and become a better
This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock. This could also determine manpower needs for certain days of the week. Just by increasing efficiency on these two topics will increase revenue by cutting out under or overstocking as well as overstaffing. This program may also increase the number of loyal
A portfolio analysis help a company with making decisions on what products that they must considered to be the main focused and which one they should get rid of. The portfolio analysis raises the issue of cash flow availability for use in expansion and growth for products in the organization. The BCG Matrix and the portfolio analysis would benefit a company to see where they stand with their products and where they should put more focus on to bring that particular product up in the market. Even though there are products that are doing well for the organization they can also become problems. The economy is going through some tough times now and it could be hard to keep the stars the stars and the cash cow the cash cows (Portfolio Analysis,
“Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable. Looked at another way, analytics enable firms to understand how poorly they can treat individual or groups of customers before those people stop doing business with them. Unless you are in the top echelon of customers -- those with the highest lifetime value, say--you may pay higher prices, get fewer special offers, or receive less service than other consumers.” (Davenport, et al, 2007) Another concern that may arise as a result of Kudler Fine Foods frequent shopper program is the tendency for retailers to ignore the
Having at their side another company advertising and selling their products will provide the opportunity to expand their market. In addition, this decision will provide clear information to the shareholders of the company’s intentions to grow and of its economic stability within the market. On other hand, merging with another company will definitely attract more customers and will increase their sales. These strategies will help in the company’s position before the globalization and will minimize the risks when important financial decisions are
Quality control tools are used to develop products and services that meet or excess customer’s needs, requirements, and satisfactions. Quality control tools are also used to make improvements within a company and used to raise profits and cut costs. Improving efficiency and improving quality is also another function of quality control tools. Some quality control methods include total quality management, kaizen, just in time systems, and process reengineering. Kudler Fine Foods can use concepts from total quality management and kaizen to ensure the effectiveness of the operation.
This would also save money on hiring and training employees to order products for the stores. It will also save time spent on the manual ordering process, and avoid costly mistakes. An automated inventory approach quickly reacts to stock issues to automating general orders, changes in customer demands, electronically submits the orders to the suppliers, and includes program controls to ensure the products are ordered from specified suppliers, and are paying the contracted
These ideas need to improve to increase consumer satisfaction. Kudler addresses the product section of the marketing plan to increase sales. For example, Kudler plans to use a frequent purchasing program to notice which items sell most frequently. Kudler will also bring in useful information if the company later contacts the consumers who purchase these items to see if the product is satisfactory or what improvements need to occur to make the product more useful. Kudler may also discover what selections of items consumers want to see on the shelves through the use of this information.
Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
Proposing a new variable pay scale, will affect how the employees are performing, sales, profitability, attrition, as well as the overall well-being of the store. By using this approach the team could prioritize the individual changes that could most improve the situation. Also, using the Optimizing technique, the decision made will hopefully achieve the best possible balance among the several problems that need to be addressed. Using this technique could potentially achieve the best balance between employee satisfaction, addressing local laws, and ultimately improving sales through product mix and slow moving