Observation and Analysis of CanGo Team B: Worldwide Consultants, Inc. February 23, 2011 Devry University: Professor Firestone Executive Summary Founded in 2006, CanGo is a viable competitor in the E-commerce industry through their sale of eBooks, magazines, music, movies and online gaming. CanGo is faced with the challenge competing against a wealth of established online retailers who offer a similar product line and marketing strategy. They are eager to delve into the highly competitive world of online gaming. Enclosed throughout this report are graphs and analytical tools detailing the financial future of CanGo which must also adhere to strategic recommendations that include purchasing options, and other prioritizations that will
Vision Statement 13 B2. Mission Statement 14 B3. Distinctive Competency 14 B4. Market Opportunity 15 B5. External Threats 16 B5a.
Location and Facilities: 6 B4: Management Structure: 7 B5. Products and Service: 8 C. Market Analysis 9 C1: Target Market 10 C2: Industry Analysis 11 C3: Competitive Analysis 12 D. Market Strategy 13 D1: 4Ps. 13 D2: Price List- 14 D3: Selling Strategy- 17 D4: Sales Forecast- 18 E. Implementation Strategy 19 E1. Overall Strategy- 19 E2. Implementation- 20 E3.
Communication Plan 11 B5. Restoration of Operations 14 References 18 Introduction: SterlingCrest is a retail chain that focuses on selling consumer electronics, such as mobile handsets, televisions, radios, global positioning systems (GPS), toys, and do-it-yourself project kits. The purpose of this report is to provide a business contingency plan for SterlingCrest to follow in the event of a major business disruption. B1. Strategic Pre-Incident Changes: Prevention initiatives are a vital part of business contingency plan and play a key role in eliminating or mitigating potential hazards before an incident occurs.
CASE ANALYSIS REPORT WILSON’S FAMILY RESTARUANT Presented to Professor John Pippy Memorial University OF Newfoundland Presented by Heather Careen Student # 201231388 August 8, 2014 Table of Contents EXECUTIVE SUMMARY 3 COMPANY OVERVIEW AND BACKGROUND 3 THE PROBLEM 4 CURRENT MARKETING SITUATION 4 SWOT Analysis 4 Consumer Analysis 5 Competitor Analysis 6 Constraint 7 IDENTIFICATION AND ANALYSIS OF ALTERNATIVES 7 RECOMMENDATIONS 9 Products and Services 9 Increasing Marketing Communication 10 Establish Loyalty 11 IMPLEMENTATION PLAN 11 BUDGET/EVALUATION 12 References 13 APPENDIX A – SWOT Analysis 14 APPENDIX B – Segmentation Scheme 16 APPENDIX C – Customer Analysis 18 APPENDIX D – Competitor Analysis 20 APPENDIX E – Analysis of Alternatives 22 APPENDIX F - Recommendation 24 APPENDIX G – Implementation Plan/Budget 26 EXECUTIVE SUMMARY John Wilson, owner of Wilson’s Family Restaurant, is faced with problems of declining sales, retaining customers and new competition. The purpose of this paper is to analyze the situation facing Wilson’s Restaurant and to provide a report summarizing the analysis and recommending a course of action to strengthen the restaurant’s brand, increase relationships with its customers and provide the best dining experience possible. To accomplish the task at hand a SWOT analysis was developed to discuss the restaurant’s strengths, weaknesses, opportunities and threats. As well, a consumer analysis was provided to discuss the relevant benefit segments for the restaurant. As Swiss Chalet is going to be the new kid on the market, Wilson’s competition, a competitive analysis of Swiss Chalet is also provided in the report.
Retreived from:http://money.cnn.com/2007/01/03/news/companies/home_depot/index.htmMcNamara, C. (2007). Management Function of Coordinating / Controlling: Overview of Basic Methods. Retrieved from:http://www.managementhelp.org/cntrllng/cntrllng.htm8 ------------------------------------------------- Problem MCS design that would put home depot back to growth and profitability POV Business consultant for Blake Framework: * Management and leadership style Nardelli * Chosen by co-founders Marcus and Arthur Blank to bring scale and organization to Home Depot No experience in retail Came from GE – a culture of cost cutting and efficiency Emphasis on data & processes rather than people and services Blake * Lawyer by training Not rally-the-troops type Lacked experience but first move as CEO was to seek advice from the founders * Strategy Nardelli * Shifted from retail and expanded into contracting and building supply resulted to improved financial performance Focus on operational efficiencies and savings at the expense of customer satisfaction Dirty stores, rude and fewer employees Made little effort to restore customer
Benchmarking is “discovering how others do something better than your own firm so that you can leapfrog the competition” (Kerin, Hartley, Berkowitz, Rudelius, 2006). Using the frequent purchase program, Kudler can collect new data from its customers. Through the use of market surveys, similar to the 2006/2007 market survey, Kudler will be able to determine what its customer catering needs are, if there is a demand for it, the types of pricing the customer would find acceptable and ways in which to promote it, in addition to adding to its marketing mix (also known as market orientation). As with market surveys, Kudler can conduct research on the types of food available on the market and determine what new products are popular with consumers through its food marketing trends studies. Pricing Kudler wishes to offer competitive pricing relative to other caterers.
(2010, March). An Empirical Analysis of the impact of information capabilities design on business process outsourcing performance. Mis Quarterly, 34(1), 3. Retrieved from http://web.ebscohost.com.eproxy.apollolibrary.com Chase, R., Jacobs, F., & Aquilano, N. (2005). Operations Management for Competitive Advantage (11th ed.).
ABA Trust & Investments, pp. 10-14. Retrieved from http://search.proquest.com.ezproxy.liberty.edu:2048/docview/214078727 Spiceland, J. D., Sepe, J. F., & Nelson, M.W. (2011). Intermediate accounting (7th ed.)
Retrieved on 02/08/2015 from http://www.ethics.org/resource/ten-things-you-can-do-avoid-being-next-enron Marquis, A. (2015). The business meaning of social responsibility of stakeholders. Retrieved on 02/08/2015 from http://smallbusiness.chron.com/business-meaning-social-responsibility-stakeholders-25516.html Nayab, N. (2014). Real-world examples of bad business ethics.