Htc Marketing Strategy

3259 Words14 Pages
Table of Contents: Introduction | | | 2 | | | | | | | | History of HTC | | | 3 | | | | | | | | International Marketing | | 3 | | | | | | | | HTC Entering International Market | 4 | | | | | | | | Researching International Markets | 4 | | | | | | | | International Marketing Environment | 5 | | | | | | | | International Marketing Strategies | 5 | | | | | | | | Product & Pricing Strategies | | 6 | | | | | | | | Marketing Plan of HTC | | 6 | | | | | | | | Marketing Mix of HTC | | 6 | | | | | | | | International Marketing Culture of HTC | 7 | | | | | | | | International Marketing Communication 8 | | | | | | | SWOT Analysis of HTC | | 8 | | | | | | | | SWOT Critical Analysis | | 9 | | | | | | | | Recommendation | | | 9 | | | | | | | | Conclusion | | | 10 | | | | | | | | References | | | 11 | | | | | | | | International Business Market Penetration of HTC Smart-Phones; a Report about HTC’s Marketing Plan Introduction The mobile phone handling is on the rise day after day and it is transforming the field of technology and people’s lives across the world. In today’s modern life; people spend considerable amount of time using mobile phone for various purposes. Thus making it the most wanted gadget that people use most frequently. HTC is one of the biggest brands in mobile phone & telecommunications industry globally. HTC has shipped around 32.6 million unit of mobile phone accounting 4.6 % of the global market; placing the HTC brand as number 4 mobile phone globally in 2012. The Taiwan based company HTC caters mostly for the middle end segments. HTC has its presence in every segment of the market. It offers the cheapest of smart phones with the most

More about Htc Marketing Strategy

Open Document