Htc Case Analysis

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HTC Case Analysis Problem statement: The HTC Corporation after around a decade of achievements faced difficult times in 2012 with the fast-growth and increasing competitive market, regarding to patent infringement disputes with Apple Inc (the patent wars). In addition, alliances between the two main HTC suppliers with its competitors, Google with Motorola and Microsoft with Nokia; the continuing growth of Samsung and the Apple success with its iPhone were intensifying the competition. Given this situation, HTC was growing slower than the cellphone industry and it announced a 35% and 70% year-on-year drop in revenues and operating incomes respectively. In view of this situation, the HTC Director was leading a transformation from an unknown company to a well-known global player in smartphone market, so, How it could leverage a sustainable competitive advantage? Which would a strategy be for sustainable differentiation? Or, How HTC could compete in the tables market? The External Environment: Porter’s Five Forces 1. Supplier Power: High to medium, because the main suppliers of OS for HTC have an alliance with their competitors, HTC is a small company and there is a risk of forward integration of huge suppliers. 2. Buyer Power: Medium-Low, because the product design and performance are HTC's core competences and the switching cost or backward integration for operators is high. There are a wide variety of buyer’s demands in different markets. HTC attracts buyers through innovation and adaptation. 3. Competitive Rivalry: High, large number of big players with strong brand recognition and capabilities such as Samsung and Apple. Patents disputes. Strategic alliances between suppliers and competitors. 4. Substitution Threat: Low. Customers prefer to use mobile smartphones than laptops, tablets and fixed line telephony. 5. New Entry Threat: Medium-Low.

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