Hrm Case Study

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HR Restructuring - The Coca Cola & Dabur Way ------------------------------------------------- Abstract: The case study 'HR Restructuring - The Coca-Cola and Dabur Way' looks at the human resource restructuring exercises taken up Coca-Cola and Dabur in the late 1990s. The case essentially brings out the different circumstances that led to the restructuring and the repercussions of the exercise. The case is designed to make the students appreciate the diverse circumstances that led to the HR restructuring exercise at Coca-Cola and Dabur. Besides understanding the necessity of restructuring an organization's human resources, the students should understand the contrast between the restructuring at the two companies. At the end of the case-discussion, the students should have grasped the following issues: | How Coca-Cola's problems led to a massive organizational restructuring exercise, with HR as the focal point. Dabur's endeavor to become an FMCG major, which necessitated organizational restructuring with HR changes as the pivotal aspect. The details of the restructuring exercise. The case is intended for MBA/PGDBM level students for their Human Resources Elective. ------------------------------------------------- Issues: » HR restructuring exercises by Coca Cola & Dabur, circumstances that led to the restructuring of HR, results of those exercises "We had grown but we hadn't structured our growth." - Dabur sources in 1998. "Three major strands have emerged in Coke's mistakes. It never managed its infrastructure, it never managed its crate of 10 brands, and it never managed its people." - Business World in 2000. ------------------------------------------------- The Leader Humbled It all began with Coca Cola India's (Coca-Cola) realization that something was surely amiss. Four CEOs within 7 years, arch-rival Pepsi surging ahead, heavy employee

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