Hp Case Study

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TABLE OF CONTENTS 1. HP Overview 2. HP Crisis 3. Analysis  Sea Shipment  Air Shipment 4. Total Supply Chain Costs 5. Financial Impact of Localizing HP in Europe 6. Recommendations for HP Supply Chain HP OVERVIEW – SUPPLY CHAIN HP OVERVIEW – FACTORY CYCLE TIME FACTORY CYCLE TIME PCAT 1 WEEK FAT TRANSPORTATION DC USA 1 DAY DC EUROPE DC ASIA 4-5 WEEKS HP CRISIS • Inventory Levels imbalance – Hold minimum inventory – Satisfaction of customers requirements (availability) • Uncertainty – Delivery of incoming material (late shipments, etc.) – Internal Process (Process yields) – Demand • Forecasting procedure not reliable – Higher Inventory carrying costs varying from 12% to 60% • Improper Safety Stock calculation • Transportation issues ANALYSIS • Assuming weekly orders & 98% service levels Stock savings of around 33% ANALYSIS • Assuming weekly orders & 98% service levels Stock savings of around 33% ANALYSIS SEA SHIPMENT AIR SHIPMENT TOTAL SUPPLY CHAIN COSTS TOTAL SUPPLY CHAIN COSTS Europe Options A AA AB AQ AU AY Total Year Gross Margin 67056 665544 25074852 3645048 6665472 486024 36603996 Inventory Supply Chain Supply Chain Profit (Sea) Profit (Air) Cost Cost (Sea) Cost (Air) 33528 34036 39116 33020 27940 332772 337814 388234 327730 277310 12537426 12727387 14626997 12347465 10447855 1822524 1850138 2126278 1794910 1518770 3332736 3383232 3888192 3282240 2777280 243012 246694 283514 239330 202510 18301998 18579301 21352331 18024695 15251665 VS. LOCALIZING IN EUROPE TOTAL SUPPLY CHAIN COSTS Europe Options A AA AB AQ AU AY Total Year Gross Margin 67056 665544 25074852 3645048 6665472 486024 36603996 Inventory Cost 33528 332772 12537426 1822524 3332736 243012 18301998

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