Jean Killbourne, author of "Two Ways a Woman Can Get Hurt", has a very strong opinion of women being used for sex appeal, and that is that advertising has reached a point where bodies are portrayed as objects therefore normalizing attitudes that lead to sexual aggression. Although
Essentially, the entertainments that we see and hear from men deal with violence, and women entertain the viewers sexually. Evidently, the ads presented in “Two ways a woman can get hurt,” Kilbourne expounds on how women’s sexual appeal hurts themselves. In “From Fly-Girls to Bitches and Hos,” Morgan relates gender behavior to hip hop lyrics. Furthermore, she questions
Female Chauvinist Pigs are women who sexually only objectify other women and themselves. Some women gain empowerment by disciplining oneself from women who are “girly girls”, while simultaneously objectifying such women like going to strip clubs and reading Playboy. Others gain empowerment by objectifying themselves through sexual appeal. Both are an attempt to gain status whether being through the attempt of acting like a male chauvinist or through embodying what society portrays as the ideal object of male desire. As an example, Camille Paglia, in an interview with spin magazine expresses “The people who criticize me, these
Part Bad. That’s Man’s Essence.” The intended message of the ad appears to be that if men use Axe Essence body spray, they will attract sexy women in lingerie, and will lust for those women over their ordinary girlfriends. By being able to attract such beautiful women by using the Axe Essence body spray, men will feel better about their self image, have better relationships, appear to be more successful in life, and therefore be more happy and content. An ideological analysis of this advertisement reveals that there are unintentional cultural messages embedded throughout the ad, one such being the sexualization of women. This Axe advertisement shows the sexualization of women by emphasizing the extreme sexuality of women and how it attracts all men.
Now back to me. Sadly, he isn't me. But if he stopped using lady-scented body wash and switched to Old Spice, he could smell like he's me." This is what actor, Isaiah Mustafa, said in Old Spice's quite comical 30 second, “Smell like a man, man” commercial. Viewers can acknowledge that Isaiah Mustafa is a good looking man(he was a pro football player after all).
They are all running to a beach where a guy is spraying Axe body spray all over his body. The words “Spray More, Get More” appear on the screen. It’s implying to consumers that if you keep buying Axe body spray you will have all the women you want. The women running like wild animals in the video symbolize their libido when they smell Axe. The Axe commercial barely showed its product in the video.
In society people have an arrogant attitude towards young women who go out, party, drink and have fun while wearing short, tight or revealing clothing. Men and society consider them as sex objects or in modern terms ‘sluts’. If a man goes around wearing no shirt with shorts and a muscular body many will identify him as being attractive or ‘hot’, but when a women goes out wearing short shorts and a crop top who is good looking people will not admire her physique and beauty instead they will label her as a ‘slut’. Are we all incapable of admiring female beauty outside of a magazine? What is the difference between a male rapist saying, “ She was asking for it” towards an 18 year old, a pedophile saying “ she was asking for it” towards a 12 year old and a female rapist saying “ he was asking for it” towards a young male.
"The Yellow Wallpaper" motivated the female mind of creativity and mental strength through a patriarchal order of created gender roles and male power during the nineteenth century and into the 20th century. While John represented characteristics of a typical male of his time, the yellow wallpaper represented a controlling patriarchal society; a sin of inequality that a righteous traitor needed to challenge and win. As the wallpaper deteriorates, so does the suppressing affect that male hierarchy imposed on women. Male belief in their own hierarchy was not deteriorating. Females began to think out of line, be aware of their suppression, and fight patriarchal rule.
True Women and Real Men: Myths of Gender Men and women are equally valuable to society and everyone has their opinions on the qualities that lay within them. There is no right way to act like a man and there is no right way to act like a woman. Society has the biggest effect on genders and their characteristics. “Girl” by Jamaica Kincaid’s story specifically gives details about girls’ responsibilities. “Girl” explains how society comes into play when you’re a girl and the effect it has on you in a negative and positive way.
This adds features this as it shows a group of men look down on the woman with one also holding her down showing their power and domination over her. Goffman’s Theory also explains that woman are portrayed sexually which is also true about the ad as the woman appears in sexualised way and also has a blank facial expression. Lastly the Goffman Theory details that woman usually emphasis a part of their body which usually has nothing to do with the intended product. This again is shown in the ad as the woman has her legs stretched up which emphasises them, and this also adds to the sexualisation of the