Scenario MKT 113 - Chapter 9: Prince Sports, Inc. Southern New Hampshire University Prince already does a lot to encourage people to use their racquets; they run ads advocating their advanced technology, invest in a “Teaching Pro” program, and sponsor a lot of professional tennis players. However, Prince could work on promoting tennis overall and targeting junior and recreational players. Prince owes much of its success to its ads and product placement in stores, but has a few hiccups with simplification and globalization. In order to promote playing overall, Prince needs to segment their products not only on price and professional level of play, but on personalities and behavior. A great way to do this would be to run ads on in media
With tennis gaining popularity, sales at Prince Sports should increase as well. They should market to recreational players, junior players and to players in different countries. While the economy is tough right now, Prince can still do well if they market their products
We are going to be looking at Prince Sports, and what it can do to improve it’s position through marketing. We will start by looking at environmental forces in the 21st century that effect Prince Sports. Then we will move on to what actions they could do to spur interest in tennis within the United States, and what they could do to try and advertise to recreational and junior players. Following that we will be looking at ways for it to increase its distribution through both mass merchandisers and specialty shops. Then we will wrap up with looking at what they could do to gain ground in the international market.
The only promotional area they could improve on would be advertisements. You will hardly see an advertisement on television for Prince, unless you happen to be watching the tennis channel. If they would at least run some commercials during prime time sporting events or sports channels they may be able to reach more potential customers. Prince continues to be a leader in innovation and quality in the tennis arena. They continually update their marketing campaigns to reflect how consumers interact with their product and the way they are able to reach their target markets.
Also, it was titanium so it was more durable. Question 1. EnvironmentalForces | (A) Trends Working For Growth | (B) Trends Working Against Growth | Social | Networking/media | Consumers leisure time to play tennis | Economic | The tax breaks and stimulus packages still being held | The economy itself | Technological | New materials for higher quality | Other companies with similar or better materials | Competitive | A brand known for tennis already | Other competitors with similar features at lower prices | Regulatory | | | Question 2. To start with, Prince can do a lot of marketing activities to promote tennis playing. I believe that a close customer interaction would yield the best results.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
The company was also able to advertise their product using various approaches such as emotional settings; this is where types of adverts catches the consumer feelings allowing them to be involved or allowing them to purchase a product based on emotions. Social media is another flexible advertisement because it is used based on the internet, where their consumers are able to browse anywhere to get information about the campaign. Also using social networks used by their consumers to promote the company’s
They will regular have special offers on within stores around the country also. Tesco’s sales promotions are the Clubcard points and school tokens. The Clubcard points try to make shopping better for their customers. This type of promotional technique attracts the customer who is looking for discounts and other types of saving options. The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price.
What is also great about registering with these 3 sights in particular, is the ability to share you information on all three sights by accessing just one of them. That is right! You can go to Instagram and post pictures on your Instagram page and request them to be share on you Facebook or Twitter pages. This is a great aspect to use in your business. Like us on Facebook or Follow us on Twitter brings followers to your business.
KFF should research the market to find the needs of the customers. Big companies could be the perfect place to start the research like what kind of orders they place and when they order. Other sort of information could be found in the census reports like type and age of population, income, religion, education, occupation will help decide the needs of other consumers. This will help narrow down requirements for catering business. If the population is young then may be more wedding parties, bachelor parties, Halloween parties or if the population is older then more of formal parties in the gardens and vineyards.