How to Perform a Comprehensive Organizational Strategis Analysis

990 Words4 Pages
Steps in Preparing a Comprehensive Written Analysis: 1. Introduce your company and its products/services. 2. Establish the time setting of your case and analysis. 3. Identify the firm’s existing vision, mission, objectives, and strategies. - Information may be available from the firm’s Web site, or annual report, or elsewhere. 4. Develop and state your “improved” vision and mission statements for the organization. - Tell why it is improved. - Compare your mission and vision to a leading competitor’s statements. - Comment on your vision and mission in terms of how they support the strategies you envision for the firm. 5. Perform an External Assessment. - Identify the organization’s external opportunities and threats. - Identify and discuss major competitors. o Use pie charts, maps, tables, and/or figures to show the intensity of competition in the industry. - Construct a Competitive Profile Matrix (CPM). o Include at least 12 factors and two competitors. - Summarize key industry trends citing Standard & Poor’s Industry Survey, or Chamber of Commerce statistics, etc. o Highlight key external trends as they impact the firm, in areas such as the economic, social, cultural, demographic, geographic, technological, political, legal, governmental, and natural environment. - List up to 20 of the firm’s opportunities and threats. o Make sure your opportunities are not stated as strategies. - Construct and explain your External Factor Evaluation (EFE) Matrix - Construct a Competitive Profile Matrix (CPM). 6. Perform an Internal Assessment. - Identify the organization’s internal strengths and weaknesses. - Give your financial ratio analysis. - Show the firm’s organizational chart found or “created based on executive titles.” - Present your improved/recommended organizational chart. o Tell why you feel it is
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