TLIP4001A ASSESSMENT ACTIVITY 1: How can examining future opportunities and directions help towards the contribution of a shared vision and values for the workplace, and the shaping of business goals and objectives? A customer service delivery plan is a strategic and tactical plan for achieving marketing objectives. It is a detailed document that determines how new business will be acquired and how the existing customer base will be maintained and strengthened. Customer service delivery plans are not just about targets and how to achieve/exceed these targets. ASSESSMENT ACTIVITY 2: Why is it necessary, as part of the planning process for customer service teams, to review previous performance and successful approaches and to identify factors affecting performance?
Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads. Operational plans include customer service processes and product development. These plans include: * Understanding customer needs (internal/external – current/future) * Expectations of Customers * Research results -target markets , sampling and profiling, market segmentation, needs * Collection and analysis of information collected Customer needs can continually change being influenced by the economy, social and political events, trends and movements. Organisations use change management practises to pre-empt changes wherever possible, and also to be ready for change. To do this, organisations need to be aware of the following: * Identify what customers are buying and what benefits they purchase * Understand why customers will or do purchase * Know when customers are likely to buy By knowing the customer, organisations can plan to meet their needs.
STAKEHOLDERS For this assignment I will identify and explain the external factors that affect two contrasting businesses which are McDonalds and NHS. TASK 1 - POLICITCAL FACTORS Political Political factors are the changes that take within the government and that’s how it affects businesses. The stability of the government can hugely affect businesses or what type of government is ruling, their ideas such dictatorship, capitalism and others. The economic and trade policy makes it difficult for businesses. Credit crunch and recession are great examples of external factors influencing the business.
This paper will describe how a company conducts a SWOTT analysis. The internal and external analysis of Scents & Things in relation to the organizations forces and trends such as; Economic, Technological, Strategy, Legal/Regulatory, Innovation, Structure, Resources, and Culture. This paper will also classify one primary strength, weakness, opportunity, threat and trend if possible for each of the factors. Following the end of this paper, a SWOTT Analysis Table will sum up the findings of the forces and factors relative to Scents & Things. SWOTT Analysis For Scents & Things to perform a SWOTT Analysis, the company has to answer the following questions about the company’s strengths; the advantages, resources, strengths in the market, and what does the organization do better than the competition.
Dollar store current market condition Paper Laura Morrison ECO/365 OCTOBER 10, 2011 Tarron Khemraj Dollar store current market condition Paper To analyze the current market value of the Dollar general Store there are other topics that need to be addressed such as the condition of the organization Market Structure of Dollar general in which describe a company that has made strategic changes. These changes will be based on the market effect, of new companies pricing and Technology, productivity, cost structure, wages, and benefits, and other fixed, and variable costs. Furthermore, it will incorporate price elasticity of demand and the relationship between competitors, and supply and demand analysis as well the effect of government
It may involve the use of questionnaires, interviews with customers, experiments, and many other approaches (Perreault, Cannon, & McCarthy, 2009, p. 202).” Kudler Fine Foods must perform quality marketing research if they hope to remain successful with their current stores given the local competition from other stores in the area. Market research also includes the process of systematically gathering, recording and analyzing data and information about clients, rivals and the market. Its uses include helping create long term business plans, launching new products or services, fine tuning existing products and services, and expanding into new markets. Market research can be used to determine which additional areas of research are needed for Kudler in the areas of customer satisfaction, and a need based analysis to determine if expansion of a new store is necessary or continued growth and development of existing locations. The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements.
Some research will include the financial status of a company. Other times, we will be reviewing the company strategy, mission, vision, and values. Also, competition is vital for the company research. Lastly, a strategic analysis will be performed along with a recommendation usually. So, today we will be doing a lot of that.
In the simulation for International Trade of Rodamia, I am the Trade Representative of the government of Rodamia. As chief advisor, negotiator and spokesperson on international trade and investment issues my job is to advise the President with recommendations for trade. The simulation provides some of the reasons that international trade may be necessary, the opportunity to explore which products to import and export as well as when to impose restrictions such as tariffs or quotas, or negotiate trade agreements. International trade has its advantages as well as limitations. Absolute advantage and comparative advantage plays a role in international trade.
One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base. Customers will not have the same shopping experience with large grocery stores. If there are items that customers would like to have available in Kudler stores they are able to communicate that to management. Management can then relay the data to Kathy Kudler who will search the world for the best available items to satisfy the customer. People will not have the loyalty they get from Kudler at other grocery marts.
According to Manoski (2002, p. 1), “R&D strategy is both an input to and an outcome of the business strategy. In its preliminary state it provides a key basis for the identification, evaluation and selection of business opportunities and therefore, a set of options for the direction of a business.” Riordan presently uses a research and development strategy; however, with some fine-tuning, the organization could discover trends beyond its current domestic and China focus by expanding into other international areas. By expanding its horizons, Riordan may discover other needs the organization is not meeting or ways for improving existing products. The latter part of this strategy provides the framework necessary for execution of this strategy in alignment with the differentiation