How Pixar Innovate There Market In The Animation

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1/06/2011 Marketing – Small Mkt. Enterprise B.A. (hons) In Visual Communications “How does Pixar Innovative in the animation business.” Pixar studio, today is an American computer animation film studio in California United States. They have strived and triumphed the computer animation world in their time in the animation business with the earnings of over $6.3 billion in net worth and obtained 26 Academy Awards, 7 Golden Globes and 3 Grammys. These astounding triumphs have not come without immense sacrifices of peoples’ time, money and patience and not forgetting the monumental advancements in technology in which these triumphs would have been unobtainable. According to Lassitor without “the art challenges technology, technology inspires art” and the innovativeness of the masterminds in Pixar. The people who will be mentioned in this assignment include “the creative scientist Ed Campmill, the visionary entrepreneur Steve Jobs and the Artist Jon Lassitor.” The innovative nature that is nurtured in Pixar would not exist without the combination of the new vision pursued for animation, seeing potential and following it though and these subjects will be covered throughout the essay. Deep inside Paxar’s company, drill down into the heart of what it is they do to make their magical movies. A vital ingredient that assists the success of Paxar’s achievement in the animation business is the system of teamwork and is something that sets Pixar apart from their competitors. The support from everyone working at the same level is held at a high importance. An excellent example of how the Pixar studio practices this support system is their group called ‘The brain trust’ the group consists of several people, including John Lassitor and the directors of Pixar films, Catmull mentions “Andrew Stanton, Brad Bird, Pete doctor, Bob Peterson, Brenda Chapman, Lee Unkrich,

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