Just as the other marketing mix components there are questions that must be answered in order to determine pricing for a product. One question is what Kudler’s price should be in comparison to its competitors. Kudler Fine Foods has to decide whether they should be lower, higher, provide more bang for the buck or offer exclusive services at expensive prices. The standard that Kudler Fine Foods has for its other promotions is for them to be self-funding. I think it is essential that the catering service also have that standard.
Price - $1.29, considered affordable Place – Grocery stores Promotions – Hand written notes sent back to people contacting 2a. What marketing actions would you expect the companies selling Yoplait, Dannon and PepsiCo yogurts to take in response to Chobani’s appearance? They can lower the price of their yogurts by offering coupons. 2b. How might Chobani respond?
Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item. A product may be desired [Passive voice ] but if consumers aren’t [Write out contractions] willing to pay a price high enough to provide Kudler a profit it must be taken [Passive voice ] off the shelves. However, Kudler may find through market research that offering consumers the ability to order specialty items may increase
Pollan’s enticing style of the book kept something that could have been extremely boring very engaging. He also took a complex subject and made it easier for readers to understand what he was trying to convey. You can say it is a modern twist to a dietary guideline book of dos and don’ts with a little bit of politics involved. Pollan explains that the government, scientist, and even nutritionist have been distorting, and confusing consumers with the foods that are out in market these days. For example, Pollan talks about margarine, and how scientists “claim” that it is a better, and cheaper substitute for butter, but it contains all these unnecessary ingredients that could be more harmful to the human body.
A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The business that was displayed on our instruction sheet showed me the percentages of needs of the customer. • 75% want more children’s sandwiches • 82%want the shop to be open longer • 65% said that the staff were unfriendly • 50% said the contents of the sandwiches should be fresher • 80% said that they would prefer more wraps Analysing this information using SWOT there is an explanation for the strengths, weaknesses, opportunities and threats of the business. The strengths of this company is that 82% want the shop to be open longer, that proves the customers enjoy the service that is being supplied.
His price marketing plan was to approach retailers directly, avoiding distributors. That way he was able to be “closer” to his product and maintain a firm relationship with the retailers. He also kept the price of a single yogurt high enough to offset the production costs but not so high that would let competitors to reduce their prices to the point where Chobani would be out of competition. His place strategy was very smart. By making Chobani yogurt available on the conventional yogurt aisle of supermarkets, he achieved a wide consumer demand.
When there is a cooler temperature, the lemonade is in less demand therefore in order to cover me costs and make money, I would need to charge less. Variable Table Variable | Code | Measurement Scale | Weather | 100-85=A, 84-70=B, 69-55=C, 54-30=D | Scale = Degrees15 Degree Increments | Cost of Supplies | X=Cost of Goods for the day | Scale= $ | Marketing and Sales Strategy Marketing and sales is all based on my product quality. I perfected my recipe and after that, I provided a sales strategy of good lemonade at an affordable cost. My marketing strategy is word of mouth marketing from my customers to increase my Lemonade Stand popularity. Track Revenue, Cost, and Profit Tracking revenue per day is by taking the amount of sales and subtracting the cost of supplies each day.
In the next chapter we learn how sellers set the prices in which we pay for an item, why things cost what they do and not what they are worth. The key to prices are sellers that can sell their products as close to the cost of making the item. In a regular market, prices are the key. Businesses cannot afford to charge a higher price, customers are normally looking for a lower price and the lower the better, in today’s economy. Many customers ask the question, “What affects prices?” We learn that things happen beyond the sellers’ and buyers’ control to raise and lower prices in today’s market.
What Swift does is qualify the statement right away, so as to deflect attention from the action of eating itself to the method of preparation. The modifiers ask, as it were, “In case you doubt the credibility of what I say because you’re wondering just how such a food might be prepared, fret not. I will explain and assuage your culinary concerns.” While the speaker is softening the blow, Swift is twisting the knife. 5. Identify examples of appeals other than the classical appeals, such as appeals to thrift, economy, and patriotism.
Kudler Fine Foods Frequent Shopper Program Overview of Kudler Fine Foods Frequent Shopper Program The Frequent Shopper Program is an integral part of Kudler Fine Foods overall sales plan. Kudler Fine foods customers are rewarded with high value incentives via accumulated loyalty points. These loyalty points are awarded by tracking individual customer purchasing habits. This purchasing behavior data will then be used by Kudler Fine Foods to refine its product offering to best satisfy its high value customers. Price is not the primary purchase decision factor for Kudler Fine Foods customers, so instead of offering every day discounts points will be redeemable for high end gifts such as travel discounts or upgrades or other specialty foods.