How Does the Writer Use Language and Presentational Features to Inform and Persuade in the Rnli Leaflet? Essay

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How does the writer use language and presentational features to inform and persuade in the RNLI leaflet? The writer uses many revolutionary presentational devices to entice and capture the readers attention in the leaflet ‘On the Beach.’ An example of just some of the devices used are the bright, striking colours. Another presentational feature is the application of images and diagrams throughout to encourage and interest the reader. The continuous information that is ultimately important and life saving. Even within the title there is already a language feature. It is in the second person, ‘“your” guide to beach safety’, making the leaflet seem more personal to the reader. This is also used in the sub heading and throughout the leaflet. Antithesis is used in the subheading; “Your guide to a safe and fun time at the seaside.” Safe and fun are not two words that you would specifically put together in normal circumstances, but the effect that it gives is that this booklet will supposedly make being safe fun, the title is also in a weathered font emphasising the ‘on the beach’ title. The logo at the bottom of the page ‘RNLI lifeboats, lifeguards, life first,’ is not only a rule of three but also uses alliteration, the rule of three is used to make a complete picture of what the organisation is about and how they work. The alliteration also contributes interesting effects; it gives the logo a punchy rhythmic feel and gives it a feel of action and possibly even danger. Finally on the first page is a warning sign, we know this by the big exclamation mark, and this immediately draws our attention to the box. The message begins with the conditional; “if you see someone in difficulty, never attempt a rescue.” Although “if” is a conditional it is put in contrast to “never”, which is not only an imperative but also an absolute, the contrast is effective.

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