How Does The Globalization Affect Nokia Corporatio

3115 Words13 Pages
How Does the Globalization Affect Nokia Corporation by Analysing the Global Environment based on P.E.S.T. STUDENT’S NAME: ZHE WANG STUDENT NUMBER: 099217664 DEGREE PROGRAMME: Strategic planning and investment MODULE CODE: NBS8045 Introduction With the rapid development of the global economy, the entire world is becoming “smaller” than it was used to be. Therefore the definition of the globalization came out to help people know and analyse the environment of the development of economy. As Thompson (2000:92) illustrated, The process by which markets and production in different countries are becoming increasingly interdependent due to the dynamics of trade in goods and services and flows of capital and technology is called globalization. However, how the progress of globalization impacts on the corporations before they are going to make decision will be the main topic of this essay. There are three examples for decision-making of Nokia will be discussed in this article. Moreover, for each example, four main macro-environmental analyses, based on the approach of P.E.S.T. (political, economic, socio-cultural and technological), will be explained in the discussion part. In the conclusion part the compare and contrast for each perspective will be discussed. Owing to that, a relative clear explanation might be presented to state how the globalization influences the decision-making of corporations. Discussion 1. Example 1. As quoted from the Nokia official website (2010), From 1965 to1991, the newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of mobile communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products. 1.1 Political Western Europe was
Open Document