(Word Count: 80) • Advertisement- Connecting to the masses thru all modes is crucial for building the cars image. • Promotional Offers – like giving out discounts for the first few cars booked • Strategic Alliances – Alliances with other low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g. : France) and also the Mid-range income group people who can’t afford a normal SUV, While establishing a correlation between their requirements and benefits of Duster. 4.
This method of service offered by DDB as it consists of them matching demographics of a product with demographics of a medium. However as mentioned before it will involve different types of media such as; TV, radio, magazines etc. Media buying has been achieved by DDB as they provided posters, advertisement on the TV as they have to pay a free in order for the product to be shown of the different types of media. As DDB would have to design product to meet the needs of the customers as they would have to compete against other agencies that Marmite is ‘Loved’ more than its competitor, which is Vegemite. Posters around and within supermarkets would increase awareness to customers about the campaign.
This website was the first online service provided for buyers to shop for cars online so that they do not have to deal with the problems and hassles that arises that traditional buyers would usually deal with when they are at the dealership. Some of the cost and benefits to consumers of the Autobytel system at the time of the case were that they were hassle free compared to going into the dealership, they were good for beginnings, they offer financing and loyalty programs. This is good for beginner buyers because they are able to look at car pictures for every make and model with the specifications and pricing information. After they figure out what car they are looking for, they receive more information about the car they selected. They are also able to customize their car with possible features the car model offers.
This effective IMC plan worked well with protégé and showed increase on sales by 33 % with increase of costumer perception on MAZDA as quality, reliability. The advertising strategy for the MAZDA6 departed from the approach used for the Protégé, as it involved what the company describes as a “more mature” effort that is designed to position the car as a refined, sporty one Zoom Zoom line. TV spots and print ads focused on attributes such as styling, performance and handling with each calling out mechanical features like zero-loss brake boosters, double-cone synchronizers and/or the MAZDA. We must consider its use in car’s double wishbone suspension. Promotion strategy spent heavily on IMC with 12% of their budget.
You can paint and design this car in many different ways; you can add stripes and solid colors to this car and make it look even better. My uncle has one of these cars and he says it makes him feel like a grown man. He even has a nickname for this car he call it metro man because he says he feel like this car can’t be defeated by any other kind in the United States today. This car have many different functions with it some you may never learn how to operate because this car keeps you full of surprises and joy. This car has a two mode dash adaptive suspension to engage the sporty section and look of the vehicle.
Comparison: Bush Mechanics & Pimp My Ride “Bush Mechanics and Pimp My Ride are just two shows about cars. They have very little to say about anything else.” At first glance, Bush Mechanics (ABC TV, 2001) and Pimp My Ride (MTV, 2007) both appear to be about cars. However, there are deeper aspects of both programmes. They do have other things to say that are not based around cars, such as we are shown the impressive mechanical ingenuity of both ‘teams’, but also certain aspects of Aboriginal culture and lifestyle, and the seemingly charitable action behind the ‘pimping’ of the cars. Audience The similarity between the audiences of both Bush Mechanics and Pimp My Ride is that neither is necessarily interested in cars, or at least the mechanics behind them.
The Chevy Cruze I purchased was the cheapest package available. It came with wireless Bluetooth, USB connections, automatic windows, automatic locks, and a sleek gray and black interior. However, the car did not come with cruise control or automatic seats. Automatic seats wasn’t a deal breaker for me, but it is quite annoying when I have to pump the seat up or down. And cruise control is almost essential to people who make long trips to work or school.
One of their ads was the billboards which displayed images and information about their campaign. As you may know, this type of ad was quite flexible because the company were able to place it in their market areas. This means that coca cola placed their billboards in areas where their target audience were most likely to purchase their product. Another type of media that was flexible were their TV ads, TVs were flexible for advertisement because you are able add things to it such as sounds text and images. The company was also able to advertise their product using various approaches such as emotional settings; this is where types of adverts catches the consumer feelings allowing them to be involved or allowing them to purchase a product based on emotions.
Creative Product Promotion Walkers use many promotional mixes in order to achieve their marketing objectives; I will be looking at whether these actions in the way they do it are good enough to realistically achieve their marketing objectives. Place The place is a great promotional tool as well as it can bring the companies presence all around the world. Walkers use the element of Place by promoting their products on TV shows, Bus Stations, Magazines and On the Internet. Many of the walker’s ads include Gary Lineker, a famous football figure who represents the face of Walkers. Everyone recognises him and associate his football excellence with the brand of Walkers therefore achieving further sales, more profit, a good customer satisfaction
Satellite technology also benefitted advertising and marketing. Australian and overseas companies and businesses were now able to spread word of their new products to wider audiences. News technology changed majorly as a result of satellite technology. The Australian public didn’t have to wait to read about important world events in the newspaper. Satellite technology got rid of the delay as it was very efficient.