Explain how Internet Marketing can make your business more efficient, effective and successful (P5) The increasing availability of the web gives Adidas all kinds of opportunities to speed up their interaction with both suppliers and customers. Tis can lead to a number of efficiencies. Supply chain efficiencies: A business will always be both a buyer and a seller, buying products from other businesses , buying product from others and selling to others or private consumers. A company like Adidas has to buy the materials it uses before it can sell finished products. For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from.
Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business. Online marketing is split into different types; Affiliate marketing – refers to the banners seen on other websites or blogs to boost traffic to that web page, and effectively increases product awareness. Email marketing – this is the marketing process that involves getting to customers via email. Inbound marketing – this type of internet marketing involves sharing valuable content to customers to help convince them to become your loyal customer.
My suggestion: In order to attract more customers and improve their financial performance, Calyx Flowers (“Calyx”) should increase internet advertising. Argument in support: • The internet advertising requires less capital than other options do • Internet advertising allows a more targeted market segmenting and higher target reach. • Online advertising avoids expensive long-term contracts, can be placed in a short amount of time, and can be launched on demand. i.e. Calyx can run a mass of online ads in a short period of time such as before busy holidays like Valentine’s Day and Christmas even on a relatively tight budget.
A. There are many digital tools that consumers use that can assist them in shopping. B. The percentage of sales is increasing dramatically and is expected to increase with the assistance of digital tools. C. Surveys of Home Accents proves that there is an increase in engaging social networking sources to shop and marketers use it to run their business.
What have you learned from this case study that you would be able to apply in an organization where you have previously worked or currently work? The influence of the Internet and e-commerce on the economy in general, and business practice in particular, has been tremendous. Changes are happening rapidly. For instance, the direct-business model employed by industry giants such as Dell Inc. and Amazon.com enables customers to order products over the Internet and thus allows companies to sell their products without relying on third-party distributors. Similarly, many companies reported that business-to-business e-commerce provides convenience and cost reduction.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer. 5. Relationships- the Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the
With so many people around the world entering information online, there was a need to properly categorized data so it can be found by the search engines. Google, Bing, and Yahoo the major players on Internet search engine employed algorithms to help users to find information. Search engines created ranks to classified information, as a means of separating professional written articles from armatures. Perhaps, the most significant metric used by search engines is authority; it measures the degree of information on a specific keyword or term. Some of the metrics used to rank web 2.0 applications are the unique monthly visitors, Alexa rank, the number of users, and quality of
It is also used to target the right audience. The flow of information is also dependent on the type of business. Most likely path of information is the direct path. Personal information is collected through direct marketing by having potential customers fill out a questionnaire in return for a chance to win a prize. The information is collected individually through email marketing, traditional paper format or it’s obtained when company’s web site is visited.
Carr states, “For me, as for others, the Net is becoming a universal medium, the conduit for most of the information that flows through my eyes and ears and into my mind,” (Carr, 59). Ever since the Net has been created, it has become more and more powerful and popular with time. I do not necessarily feel that “Google is Making Us Stupid,” but believe that it is changing the way we think and how we go about retrieving information. Search engines such as Google can be very efficient and concise, but this is not always a good thing. Using the internet has changed the way many people read.