Date: December 8, 2011
To: Saigon Commercial Bank Khanh Hoa Branch
From: Nguyen Thi Luyen, Kelcie Kuchenrither, Le Thi Hanh, Chris Johnson, Le Thi My Linh, Shelby Hartzell, Tran Thi Thu Thao, Nguyen Thi Viet Nhu
How can Saigon Commercial Bank make the Khanh Hoa branch more competitive?
Research was collected from the Saigon Commercial Bank (SCB) website; Passport GMID information database; Business Wire website on the future of banking in the United States; Bureau of Labor Statistics website; Information in the Career Guide of Industries website; Saigon Economics magazine website; Khanh Hoa newspaper website; Michael Porter’s Competitive Advantage book; and the Strategy Administration of Economics University website. For further information on how data was collected and how to access that information, see Appendix A. An analysis of the banking industry was implemented to further comprehension of the subject. Also, a SWOT (Strengths, Weaknesses, Opportunities, Threats) and 4Ps (Product, Price, Place, Promotion) analysis was gathered with information pertaining to Saigon Commercial Bank.
In America, the team conducted four interviews with people in various positions in the banking industry in both the United States and Vietnam. Theses included Mark Kuchenrither, President of Change Capital Investments, Carrie Haley of Key Commercial Bank, Halle Bennet, Manging Director of UBS Investment Bank, and Tarun Mehta, Managing Director of Deutsche Bank Securities Inc. Interviews also included Mr. Thinh, Vice Director of SCB.
Primary Data Research
The American teammates attempted to open accounts at the Saigon Commercial Bank Khanh Hoa branch in order to experience Vietnamese online banking. Also, the Vietnamese teammates researched American online banking.
Saigon Commercial Bank competes with other banks partially dependent upon how they raise capital,...