Hotel Monaco Essay

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The Hotel Monaco The Hotel business has many opportunities to provide services to their guests. Hotels can measure their success many times by the return of customers and the new customers that come in. The hotel business can be very competitive and each hotel has their own strategy to stay on top of the competition. The Hotel Monaco is owned by Kimpton group and is a boutique with seven different locations in the USA. A boutique is a hotel that has seventy-five to two hundred rooms that is priced in the four star range that offers highly personalized service in a unique atmosphere Their service concept is to offer the same services and comforts as a luxury chain hotel but with the personality of a stay at friends home. The hotel is in a prime location in Chicago’s business district, which is close to the shopping centers and theater district. Roughly 65% of the clients that stay at the Hotel Monaco are business travelers and 35% do to do group business and even 35% of them come back on the weekends for pleasure. It’s safe to say that the prime target market of the Hotel Monaco is business travelers. The entrance is meant to feel comfortable and has an intimate feeling in the living rooms. The bedrooms resemble guest rooms in a house and have cool, hip, lively and energetic colors that are welcoming and exciting. The hotel also has a restaurant called the Mossant. The Mossant is located inside the hotel but also has a separate entrance located on the street. Although it is part of the hotel it‘s not your typical hotel restaurant. The Mossant has well know chefs such as Wolfgang Puck, which brings in customers from the area and which also draws a big crowd for cliental that are looking for a place to stay. The hotel is mostly used for business travelers so it mostly accommodated for them with three business rooms. Each bedroom has a two-line phone and a fax

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