Unit 12 – Internet Marketing in Business P1 – Describe the role internet marketing has within a modern marketing context Internet marketing, or online marketing, refers to the marketing and advertisement that is done through the use of the Web and email, to drive direct sales via electronic commerce. It is used in relation to traditional types of marketing such as radio, television, newspapers and magazines. The importance of internet marketing strategies has grown with the growth and importance of the Internet. Most established companies are vying for online space and seeking to adopt web marketing strategies to increase traffic to their company's homepage. Online marketing helps add potential customers and the number of quality leads to a website as well.
He must be able to produce great content that is intriguing and will bring in new guests to the lodge. Social Media Interaction: Based on a recent study “61 percent of customers read online reviews before making a purchase decisions” (Tagrin, 2014). Sites such as Yelp & TripAdvisor play a pivotal role in a business’s success. These sites make it simpler for travelers to get a sneak peek into what kind of experience they will get if they decide to book with the hotel. It is crucial for Tristan to make good use of these sites and to see what people enjoy and what they don’t enjoy about his hotel.
Understand the key features of planning for the increased use of e-business at different levels. Assignment 1: P1 (pages 398 - 407) P1: Describe how the internet operates Scenario: You are a consultant advising local entrepreneurs. The internet is now a major part in any successful business and knowing how it works it vital, especially when it is used to benefit your company. Task 1: (P1) In a PowerPoint presentation, with supporting notes, describe how the internet works. Your presentation should cover the following: * What is the internet?
With so many people around the world entering information online, there was a need to properly categorized data so it can be found by the search engines. Google, Bing, and Yahoo the major players on Internet search engine employed algorithms to help users to find information. Search engines created ranks to classified information, as a means of separating professional written articles from armatures. Perhaps, the most significant metric used by search engines is authority; it measures the degree of information on a specific keyword or term. Some of the metrics used to rank web 2.0 applications are the unique monthly visitors, Alexa rank, the number of users, and quality of
The Internet brought everyone right next door. So use this new and rich source to bring in more clients and spring board McBride Financial to the top of the charts.” The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy." (Atom Content Marketing, 2014) Research One the first area to start in would be research, to see which direction McBride want to go in. We would need to understand the company's weakness and strength.
For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from. Many people across Adidas are engaged in supply-chain activities, this involves delivering sales or services to consumers, shipping products, negotiating with suppliers, trade partners, managing inventory, tracking orders and any other tasks. The internet offers Adidas a chance to manage the supply chain, speed up suppliers and integrate businesses along the chain. Opportunities to increase sales from existing customers: Businesses that adopt internet marketing strategy do so because they can see the opportunities either to improve sales within the markets they already serve or to enter complete new markets. As internet penetration increases and more business uses online strategy the web will become the accepted method for marketers.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
Media Strategy: Millennials * We believe that Comcast should focus their media strategy on transmitting their advertisements to millenials through 3 channels: the internet mainly on social media sites, outdoor advertisement ( transit ad (buses, subways), Mobile Marketing, /Tv ads , digital taxi screens WHY? * Internet: Millennial, are known for being tech savvy individuals, they grew up with technology (internet, cell phones, iPads, iPods, computers) which makes them more responsive to advertising via the Internet since they spend a large amount of their time online. A research made by social influence marketing platform Crowdtap indicated that individuals between the ages of 18 and 36 spend an average of 17.8 hours a day involve
Google currently possesses a plethora of communication, and exploration tools which could further empower that of facebooks capabilities with this merger. By placing the power of each of these online tools in Smartphone’s, mobile software, and advertising, Google has the opportunity to potentially aid in future inevitable tech wars by this acquisition. Thus, transporting facebook to a place that was in other words, deniable, ten years ago. How would a merger benefit Google? Facebook has become a portal that has pulled all ages and races of users together in one place.
And this is not without achieving results. Marketing Platform :- Inbound Marketing, a term coined by Hubspot is in itself is a dramatic shift from previously followed Marketing principles and guidelines. It focuses on the insight that customers who need a service/product will do relevant information search through all the available sources of knowledge to find out the best fit for their requirements. This search platform was the Internet and its ubiquity. All a firm had to do was make its presence on the web felt through informative, interesting and interactive ways to get the consumer’s attention.