Hotel And Technology

1297 Words6 Pages
Should Technology being implemented in Restaurant? Current economic conditions have had a dramatic, negative financial impact on the hospitality industry (Brandau, 2009) Hoteliers and restaurateurs will need to look at various strategic vehicles to build and regain customers. Vandermerwe (1993) felt that those companies which would become successful would have had to look at the customer’s entire experience from the pre to post purchase stage. Strategic use of technological factors gives industry executives the ability to gauge that experience and to predict purchasing habits of current customers, future customers, clusters of customers, and can break groups down demographically for better analysis (Garver, 2002). As in the hotel industry, restaurateurs would have the ability to build competitive and strategic advantage by better understanding the needs and wants of the guests, hence building repeat business. From entertaining guests and planning menus to monitoring employees, technology has dramatically changed the way the hospitality industry works today. Discover more about these key technologies and how they are re-shaping the hotel and restaurant business There has been significant improvement in the technological build up in the restaurant industry as well. Historically restaurants have been slow to adopt new technology (Leahy, 2008; Ansel & Dyer,1999). Viewed simply as adding costs to the profit and loss statements, restaurants tended to shy away from new technological advances, because they added costs to already slim profit margins. In the past 10 years there has been a steady increase in restaurants realizing the importance of increasing their level of technology to become more competitive in managing the business (Ansel & Dyer, 1999). The technological transition phase has seen restaurants shift from the cash register as the premier technology to

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