However, it is the quality of its customer service which is important. Within retail, customer service should be reliable and very responsive to customer needs. Sainsbury’s ensure that they help customers to the best of their ability and take the required actions if a customer needs help. However, this is very different to that of KFC, they want to ensure that the customer has enjoyed their food, but won’t personally go and visit the table which they are sitting on. This is due to the fact that the store can get very busy and if the fast paced service isn’t consistent then customers will get
The strengths of this company is that 82% want the shop to be open longer, that proves the customers enjoy the service that is being supplied. The quantity of customers is strength of the business. However there is a weakness of the company, 65% said the staff was not friendly, this is a weakness because customer service affects customer loyalty, customers expect the staff to be very respectful, when staff are
Executive Summary The topic of diversity consciousness is becoming an increasingly important feature of today’s business world. This is due to the diverse make-up of the workforce which includes individuals from many ethnic groups. As a result, in order to function efficiently, companies have to accept and adjust to the differences of their diverse employees. One company that has had frequent diversityrelated publicity both negative and positive is Cracker Barrel Old Country Store. The Cracker Barrel Old Country Store is a combination of store and restaurant catering to those who like Southern comfort food and memorabilia.
An automated ordering system will help with this issue, as well. Having qualified people in positions such as the baker, wine steward and butcher, are essential to the core values of Kudler Fine Foods. Having to pay them, does make the payroll higher, but it is a cost, that this business will have to pay. Having these people is one reason customers shop there, for the advice, and interaction these people provide. Qualified in store experts, is something that sets this business apart from other stores.
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
), not only in terms of comfort, but performances as well” (OXO, About OXO, 2014). Comfort was the first thought that drove the OXO products to its first customers, but now it tries to target as many people as possible. Therefore, OXO’s most profitable customers were initially those who were looking for comfort while cooking in the kitchen, but through their research they found out that people of all ages and ailments were attracted to the brand.
Running head: PERSONAL VALUES IN RELATION TO KUDLER FINE FOODS Personal Values in Relation to Kudler Fine Foods Rachel Theodor University of Phoenix Personal Values in Relation to Kudler Fine Foods When thinking of personal values, initially these may seem easy to define. This, however, may not be the case when someone is required to make ethical decisions and put these personal values into play. Ethical decision-making is not always cut and dry. Personal values may be clear, but the process by which they are used in ethical decision-making may be more complex. People seem to hold certain values as their core belief, but many times these values overlap or become extended when dealing with ethical decision making.
As a result this will positively affect the workforce because the industry is one with high turnover rates. Secondly, Isadore Sharp considers that one of the most important tasks of leadership is to bring out the best in his people. He is always getting enthusiastic when realizes the number of people developed a long with a company, individuals at every level who have matured on the job. Being a motivating hospitality leader plays a fundamental role in a hotel’s achievement. Because it is a 24/7 business, hotel leaders need to be motivated to excel and bring the best service in their individual roles.
The article argues that more adequate attention to the harmful upstream effects of downstream marketing and consumption decisions requires greater attention to stakeholder marketing and marketer efforts to help create responsible consumers. It concludes by identifying implications for further research in this important emergent area of marketing ethics. M ARKETING IS AN ESSENTIAL FEATURE of market society. As Brenkert (2008) observes, it is how we get our food, clothes, and the items we use every day, as well as somewhere to live and more exotic products and services, and thus warrants the attention of ethicists if only because it plays such a large part in most people's lives. In meeting consumer needs, marketing provides immense benefits, but it also contributes directly or indirectly to a variety of problematic outcomes.
The Necessity of Accommodating Workforce Diversity Abstract Accommodating workforce diversity can no longer be seen as a luxury. Because of this companies must now balance different types of diversities in order to keep employees happy and the company functioning. Age is not the only diversity within the workplace, but now cultural differences such as race, religion and personal beliefs also play a bigger part. For many companies, accommodating workforce diversity is a task that needs to be carried out through all levels of the company in order to be successful. With globalization becoming ever present within most companies, diversity can no longer be considered a luxury.