Hong Kong Disney

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Running Head: Hong Kong Disneyland Hong Kong Disneyland Case Analysis Global & Transnational Management Tiffin University Jacqueline J. Mullen Toledo, OH July 14, 2013 Introduction The case study to be discussed in this report analyzes the first year of operation of the theme park Hong King Disneyland (HKD) located on Penny’s Bay, Lantau Island in Hong Kong. HKD is the first theme park situated inside the Hong Kong Disneyland Resort and is owned and operated by the Hong Kong International Theme Parks (Hong Kong Disneyland, n.d.). The park was owned by Disneyland and the Hong Kong government and was first opened in September 2005. HDK was Disney’s third theme park opened outside the US (Young &Liu, 2006). There were many problems that arose for HKD within the first year of operation. Young and Liu reported that the first problem was the high capacity limit and created long wait in lines. Not to mention the other problems with the Hygiene Department. In addition to the negative publicity brought about from poor customer service to inadequate working conditions for employees (Young & Liu, 2006). Although the theme park endured a rough start, the Disney officials implemented new strategies to combat the negative publicity and HDK ended the year with a profit due to the leadership re-aligning their strategies to overcome the employee and customer service problems. Identification of Internal Strengths and Weakness Strengths HKD business practice outcomes seemed to display more internal weakness than a few internal strengths. In a like manner, Young & Liu (2006) reported that HDK’s Vice President, Bill Ernest acknowledged that the problems from the first year of operations had made them stronger. Interestingly, Disney (the parent company) had much internal strength as a whole; however, those strengths did not transfer very well into

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