Honey Bee Online Feasibility

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E-Business QRT2 Task 1 Creating an Online Business Strategy A1-Viabilty of the Product Morris Honey and Honey Bee Products is a small business in Mooresville, IN. The company owner started selling his honey, as well as fresh produce, at local farmer’s markets nearly five years ago. Three years ago, he recognized the demand for his honey and honey bee related products outweighed the demand for his produce due to the competition and a relative saturation of the fresh produce supply in the local markets. The company’s best sellers includes it’s clover honey and its comb honey, but it has had some promising sales of new products such as syrups and sauces that are made from the same honey and include only natural ingredients with no artificial sweeteners and/or preservatives. The company is also part of a “grassroots” movement of honey producers that do not treat their hives with synthetic chemicals for mites and small hive beetles. The lack of treatment may result in the loss of some hives, but keeps the abundance of chemicals out of the product. U.S. consumer sales of organic foods were more than $28 billion dollars in 2012 (up 11% from 2011). (Greene, 2013) While labeling honey as “organic” can be tricky because of the range of the honey bee and the difficulty in controlling what the bees bring into the hives, the additional effort of reducing chemicals as much as possible and the assurance that the honey is produced locally can be comforting to consumers. As well, consumer trust in major honey packagers is down with the 2013 prosecution of a couple of the nation’s largest honey packagers, Honey Holding and Groeb Farms, for illegally purchasing relabeled honey from China. The goal of the relabeling is to disguise the honey’s origin and to acquire it cheap. Chinese honey is subject to duties that were imposed by the US in 2008 when honey suppliers

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