Honda - Rover

528 Words3 Pages
Harsh Kagda 1483649 Article Summary Collaboration is a strategic alliance between two organisations with the goal of providing mutual benefit to each organisation. Strategic alliance strengthen both organisations against other competitors. The articles mostly revolves around mentioning collaboration is competition in a different form; that harmony is not the most important measure of success; that cooperation must be limited to avoid against competitive compromise; and that learning from partners is paramount to success. Organisations use competitive collaboration to improve their competitive advantages, but protect themselves to not transfer skills to ambitious alliances. There are several types of competitive collaboration such as Joint ventures, outsourcing agreements, product licensing and cooperative research. The article then justifies the need of collaboration. Collaboration helps both partners assimilate the skills of each other. Then it compares and contrasts between Asian and western companies on collaboration principles. Asian companies is mostly interested in collaboration to enhance its technology and product competencies whereas western companies do it to reduce the cost and risks and avoid further investments. To build secure defences, in collaboration each partner must contribute something distinctive. They need to share enough skills to create advantages over other companies. They also need to be cautious on which skills share to limit the transparency of their operations. In order for a strategic alliance to be successful is for both firms to be able to transfer something distinctive to the other firm which each firm needs. Case Study 1. Honda gained insights into car manufacturing in Europe. Honda received design from Rover that was famous and in demand in Europe and other international markets. The partnership also made Rover a buyer of
Open Document