| Longest lasting online grocery chain. | They are only located in the New York area. | Can provide better advertising of the company to the potential customers. | When stores put the exact same items or products on sale. | ANALYSIS VIA PORTER’S FIVE FORCES MODEL The threat of new entrants in the online grocery business could lead to the company having to lower their prices and also, may have to lower their delivery fee just to compete with the newer companies that are trying to start out in the online business.
* Executive Summary Kudler Fine Foods is a food services company focused on the catering and food services business based in Greenwich, CT. The current telecommunications environment has served the company well, but Kudler Fine Foods has not developed a long-term telecommunications strategy. With continued support calls, hardware refresh, and unforced errors by the user community the telecommunications environment has become a continued cost center. Technologies to create a well-managed telecommunications environment have been available for the last 10 years but were extremely complex and time-consuming to implement. Kudler Fine Foods’s Executive Staff has made a strategic decision to develop a Telecommunications Strategy to meet current, future, and ongoing business needs.
The firm needs more attention to a solid marketing effort including a website design and website launch and it needs to find alternate means of financing beyond its current sources. In 2003 and 2004, more than 52% and 60% of the customers felt that they paid more for the merchandise that the merchandise was worth. Kudler Fine Foods will employee a generic strategy of focus. Kudler Fine Foods will serve their niche market that is the gourmet chef and people that appreciate and are willing to pay for high quality, specialty, organic and locally grown foods. “A firm pursuing a focus strategy is willing to service isolated geographic areas; to satisfy the needs of customers with special financing, inventory, or servicing problems; or to tailor the product to the somewhat unique demands of the small- to medium-sized customer” (Pearce and Robinson, 2009, p.205).
FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas. It is very expensive and time consuming opening new locations and Kudler does not have the financial means to do so just yet. What Kudler Fine Foods needs to focus their attention on is other competitor in the market. They can offer coupons or special promotions towards maybe the first of the month which will attract consumers into purchasing more products because most consumers get paid at that time. Kudler will also advertise to the Asian community by having advertisements in their language.
Aaron Wichmann Final Proposal Program Planning 0466 / Professor Kuldulka MSU, Mankato 05-02-09 Summary “Stand Up For Seniors” is a non-profit organization that is designed to help senior residents in the Zumbrota area in a variety of daily living tasks. Since the inception of the program the scope has expanded to take on more and more services. One of the most requested services is that of sound financial management. “Cents makes Sense” is a program that will provide these services to our community. The need exists in our community to provide professional, sound advice to our expanding senior population.
Last, a national restaurant chain would like to sell McGee Cakes in its establishments without using the brand name. This is an issue as the cakes are being provided to the restaurant chain there is no marketing for the company. This could limit the option to expand in the future or McGee’s could charge royalty fee to the restaurant for selling without the brand name. The Chess cake is the specialty cake that has truly developed the company name being their signature cake
Food served today does not come with proper warning labels. The food industry is marketing to a group of children and since there are no warnings, it will cause more problems. Problems like sickness, obesity, & litigious parents. Honestly the obesity problem in America wont is solved quickly. There is so much money to be made and for a fast food company to do something that would endanger their revenue is unlikely to happen.
Corporations make us fat Many people claim that it is personal responsibility of what you eat, however fast food corporations and their marketing strategies make it almost impossible to say no. From childhood we are conditioned to grab a large combo meal on our way home instead of going to the grocery store then cooking it ourselves. The ease, convenience, and the cheap prices make it all too easy for consumers. Corporations are to blame for America’s obesity problems because of their lack of nutritional information available to consumers, their lack of alternatives, and their brand recognition and advertisements addicting us from childhood. There is no calorie information posted in any fast food restaurant.
They used quality ingredients and mixed the product by hand and went by the rule of thumb that if they were not completely satisfied with the product they would not sell it to their customers. This company is having problems based on the fact that they want to increase sales but are having trouble determining how to better market their product. They do not have any official employees. Terri makes the brownies and John makes the deliveries. If they needed extra help they would call upon family or friends.
Henry Nestlé found the solution, which eventually led to the start of his company. Today Nestlé is seen across grocery stores; however, the general population identifies them based on their brands. A few of Nestlé’s brands include Gerber, Kit Kat, Nescafé, Lean Cuisine, Carnation, Friskies, and PowerBar (Nestlé, n.d.). Nestlé’s most recent achievement was the purchase of Kraft’s frozen pizza business (Nestlé, n.d.). The company has been successful for the last 145 years and continues to grow.