Holistic Marketing Concept on Unilever Bangladesh Limited Essay

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ASSIGNMENT On Holistic marketing concept on Unilever Bangladesh limited Course Name: Marketing Management Course Code: MKT-425 Section: A Submitted to: Farhana Noor Lecturer Department of Business and Administration Faculty of Business and Economics Daffodil International University Submitted by: Kamrul islam 093-11-1280 Tuhin Mir 093-11-1279 Md. Sabuz uddin 093-11-1298 Submission date: 04/07/2012 Holistic Marketing Defined “A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.” The Holistic Marketing Concept has 4 elements. Internal marketing, integrated marketing, socially responsible marketing, and relationship marketing. Introduction to Unilever No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products. Unilever today: Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. Look in your kitchen, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh. People's lives are changing fast. As the way we all live and work evolves, our needs and tastes change too. At Unilever we

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