history of adidas

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Adidas, behind the stripes G.P.: to inform S.P.: to teach my classmates about the history of adidas C.I.: three very interesting things you might want to know about adidas is how it started, where it originated, and hoe it has evolved over the years Introduction I’m sure that many of you have worn adidas shoes before, and never really think of how this company actually came to be one of the leading sports apparel companies in the world Well I am here to tell you a little more about the history of adidas so when you go to buy adidas apparel you will know how it all started. I. Preview- three very interesting things that you might want to know about adidas: a. How adidas started b. Three different logos c. How adidas has evolved through the years II. How adidas started a. Adidas was founded in 1924 in Germany by two brothers’ adi and Rudolf dassler. 1. The company was first named dassler shoes and later became adidas. a. Notice his name in ADIDAS (ADI- DASsler) 2. Dassler shoes were seen worn by athletes in the Olympics in 1928, this really helped the company get its name out there. 3. However in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. III. Adidas has three different logos a. Once Rudolf left his brother Adi came up with the famous three stripes logo, and changed the name to adidas. 1. Three stripes were created to keep the foot stable but ended up becoming the logo. a. This three stripes made his slogan “The brand with the three strips” 2. The three stripes were first used in appearal in 1967. 3. 1972 the trefoil was born a. Symbols the diversity of the adidas brand b. It was a geometric execution with a triple intersection c. Later became corperate symbol. d. Now used for sport heritage division 4. The three bars a. Introduced in 1990 b. New yet familiar old symbol c. Used on

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