With reference to a service sector organization relevant to your programme of study , explain the market structure which is most important appropriate to its business activities.Provide examples of the ways in which competition between the organization and rival firms is reduced. Premier Inn’s strategy is to “create value for their shareholders by focusing investment and growth in expanding sectors of the hospitality industry and delivering outstanding performance across its businesses.” (Whitbread, 2010) This essay will analyse the market structure of Premier InnHotel , will identify its main competitors and explain how competition can be reduced. No doubt , Premier Inn is the UK`s largest hotel chain with about 600 hotels.The Premier Inn brand has existed for almost two years , but quickly became favorite for business travallers.Also Premier Inn is part of Whitbread , UK’s largest hotel and restaurant group , operating market-leading business in the budget hotel and restaurant sectors. The main objective for Premier Inn ist o target both business and leisure travellers.The hotel offers and providing lots varieties of facilities such as meeting rooms , touch base course centres and special offers for families which led to the selection of both categories of the target segments. After a structured presentation of hotel , indentifying, competitors play an important role in the continuation of the essay.Major key players of the Premier Inn , called competitors are : Travelodge , Jury’s Inn, Holiday Inn Express, Confort Inn , Easy Hotel and Ibis.
Supreme Court. "Because our population is diverse, and because of the increasingly global reach of American business, the skills and training needed to succeed in business today demand exposure to widely diverse people, cultures, ideas and viewpoints," the companies -- which included Microsoft, 3M Co., Eastman Kodak Co., Lockheed Martin Corp. and Pfizer Inc. -- wrote in the court brief. "Employees at every level of an organization must be able to work effectively with people who are different from themselves. (The companies) need the talent and creativity of a work force that is as diverse as the world around it." The increasingly global nature of commerce makes it imperative to have employees who understand various cultures, said Joyce Tucker, vice president of global diversity for Boeing Co.
Business Analysis Part 1 Marriott International, Incorporated is a leader in the global hospitality industry with more than 3,500 properties and the broadest portfolio of brands in the industry. Since the beginning of its existence, “Marriott has firmly established a culture and a tradition of innovation, service and leading performance” (Marriott Website). I chose to conduct a business analysis of this company because one of my interests is managing a prestigious international hotel and resort. After conducting a research about Marriott, I learned the strengths, weaknesses, opportunities, and threats (SWOT) analysis about the company. Their strengths are on technical innovations, higher brand recognition and recall, and global presence, and strong brand portfolio.
The company’s top executives realized that uniting its hotel portfolio under a single recognizable brand could add considerable value. It is one aspect of the branding effort was to add the Kimpton name to each property. Especially, another aspect of their efforts to establish the Kimpton brand was the development and roll out to all of their hotels of a major environmental initiative, they named EarthCare. They have led the hospitality industry with their innovative EarthCare program. EarthCare was built on an already established commitment to environmental and social responsibility.
This is why Marriott Hotels & Resorts is from Marriott International which owns several other companies. This would also be known as a “Wholly owned subsidiary.” The purpose of Marriott is to get as many customers as possible to make their company in of the leads of world wide. Their business is grounded in 5 core values: ‘Put people first, pursue excellence, embrace change, act with integrity and serve our world. This has been proved by their history of innovation that the fact, Marriott has been at the forefront of
Proctor and Gamble: A Comprehensive Analysis Paper Davenport University Abstract In the course of history, large, global scale companies have impacted society in more ways than one. These companies themselves are run on many sub-divisional organizational levels through multiple managers and leaders. SWOT Analysis is a great tool that allows companies to access themselves and make positive changes or recommendations in an effort to be a better corporate leader. Proctor and Gamble (P&G) is one such company that continues to improve upon its weakness year in and out with great leadership complimented by instituted programs even with the constant impact of negative external factors. Proctor and Gamble is a well-known multi-national corporation that manufactures and distributes products serving individuals of multiple gender, race and ethnicities.
Initiative objectives Carl Neum, the new CFO, felt that the future of the company was depending on a strong restructuring process that he called “Frankfurt is Orlando” which consisted in standardize all the systems, languages, charts and information of the company worldwide. In order to achieve his goal, Neum decided to implement globally the ERP system offered by Oracle. The implementation was designed in waves, implementing first each particular division in US and then the rest of the world. The implementation in waves had several advantages; one of them was that the implementation team had the opportunity to benefit from all the previous work in each waves and also helped to keep a high morale in the team after each victory. The implementation objectives were: • Separability of the business: As each of the three divisions had its own system to manage its costumer fulfillment process, it was important the standardization of all the systems.
The distribution networks of the new companies are high and tends to affect the operations of JCP. Therefore, the company should build a strong distribution network so as to counter significantly the operations of the new companies that produce similar products. The “mom and pop” stores have been reported to resort in selling products online, otherwise they become obsolete. J. C. Penny’s SWOT analysis The strengths of the company are: * The existence of more than 1100 locations worldwide * Their quality products such as clothing, jewellery, beauty products and even footwear and furniture * The company also offers shipment of their goods for customers, which gives their customers the best experience in the end, hence attracts more customers. * The company also offers free haircuts for the children The weaknesses of JCP Since its competitors give similar products, the company is faced with limited market share 2. International business operations have also challenged the services of JCP due to the current emerging economies worldwide.
STA Travel Competitive Analysis Normally, the companies in travel industry have to compete very hard in order to gain profit and to be in the top rank of market share since there are many companies who work related to this industry. STA travel is also a company which is in this industry and it always has to find out good strategies to compete with other leading companies such as Thomas Cook, Trailfinder and etc. It is interesting to know why Thomas Cook can be the leader of all company in the world. It is because the main strategy of Thomas Cook is to sale charter packages where two or more components of travel, such as flights, hotels, transfers and rep services, are bundled together in advance and sold to customers through brochures and agents in stores, online through various websites or over the phone from call centre. Moreover, the company is now planning to merge their U.K. travel and foreign-exchange units in a deal that will create a 1,200-store chain and save more than 35 million pounds ($56 million) a year.
Starbucks is one of the most successful companies of the US, which is well-known nationwide. Throughout its history, the company has reached outstanding results, becoming one of the leaders in the national market. At the same time, the time is changing and the process of globalization contributes to the growing competition, while the company’s administration perfectly realizes that Starbucks needs continue to progress. Otherwise the degradations is inevitable. In such a situation, it is extremely important to choose the correct strategy of the further development of the company.