Hilton Bucharest Essay

596 Words3 Pages
The analysis that we will apply on this project will reflect a better understanding about the current global status and what and how Hilton Hotel from Bucharest is influenced. Firstly we will use the PEST analysis and is going to show the external factors: political, economic, social and technological. These 4 factors will illustrate the main external problems that may affect Hilton Hotel from Bucharest. Secondly we will use the SWOT analysis, which is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business plan. Using first the PEST analysis and then the SWOT we will have an image which will prove useful for our project, avoiding taking actions that are doomed to failure from the start, for reasons beyond our control. PEST Analysis PEST is an analysis of the external macro environment in which a business operates. These are often factors which are beyond the control or influence of a business, however are important to be aware of when doing product development, business or strategy planning.7 The PEST analysis is based on 4 factors that can influence a company work: Political, Economic, Social, and Technologicalfactors. We are taking in consideration PEST analysis because it can be useful to the Hilton Hotel from Bucharest and could play an important role in the value creation opportunities of its strategy. Political factors: This factor has an enormous influence on Hilton Hotel strategy. The hotel must subject to the Romanian law despite that has an international coverage. Marketing decisions and, in general, business is strongly affected by political environment. However, conflicts between political partiesorcampaignsor localelectioncanbringimportant changes in themarketandhencethemarketing decisions. Passingorrepealoflaws, decrees, ordersanddecisionsmay

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