West Jet Strategy 1. WestJet competes in the air travel market segment with a focus of providing low cost flights to the common traveler, such as friends and relatives. An order qualifier would be the timeliness of the flights. WestJet has achieved the best on-time arrival performance in its market segment which it is able to pass on to customer. As delays will often frustrate travellers, this can make WestJet that traveller’s top choice.
This will achieve the goals of the company by increasing occupancy rates and business travellers. The constraints placed on the company will be achieved. Return on Investment is greater than 15% and operating profit % of revenue will be greater than 11%. GR has a good reputation and skilled management team which will make this a smooth transition. The current locations are great to make this move as they reside by the airport and will target the business travellers.
Case: Wengart Aircraft I. Problems A. Macro 1. Wengart Aircraft should mandate total quality management throughout the whole company. All groups should be embracing this change including the CEO and other top managers must visibly support Total Quality Management (TQM), which is not happening by existing President Ralph Larsen because he is more alarmed with improving profits. Larsen wants to spend his time trying to increase profits for Wengart Aircraft.
* What are the legal requirements? * Didn’t break any laws, related to him applying company funds towards personal use even though his act was solely beneficial to himself alone. What are the ethical duties? * Maintain price-competitive markets will ensure that scares resources are used to optimally satisfy consumer needs. * Pareto Optimality wasn’t obtained because maximum benefits of most wanted goods and services produced at minimum cost of least wanted resources.
There was no standard organizational structure, rather all major functions were performed by one person. George Henderson's focus was more on production and customers satisfaction. 2) Do you think it meets the criteria for an effective compensation system as set out in compensation notebook 1.1 goals of the reward and compensation system (found in the text book page 12). We think that the criteria for the effective compensation system do not meet the goals of reward and compensation system in Henderson Printing because Long (2013, p.11) describes that the reward is one that adds value in organization, considering all the costs which is not seen in Henderson Printing. Long (2013, p.11) describes eight criteria's of goals of reward and compensation system, but in Henderson Printing, none of the criteria was met.
If the CEO and Chief Financial Officer (CFO) would use the holistic marketing approach the airline would benefit with the change. Both the CEO and CFO are ignoring good marketing and customer relations. By ignoring both of these principals Classic Airlines revenue is suffering. With holistic marketing everything matters. If the CEO and CFO adopt this principal Classic Airlines will thrive in the future (Kotler & Keller,
To maximize aircraft utilization, we look for opportunities to operate our fleet in off-peak times when the aircraft would otherwise be idle, to serve markets that may not be as time sensitive or may be better served by evening flights. Through our network and competitive fares, we aim to stimulate demand from guests who would not otherwise travel or from guests who would select another airline. We estimate that when we enter a new market the net effect to that market is an overall increase in traffic. This means we are often able to create new demand. As our Boeing 737 fleet continues to expand and we begin introducing our new Bombardier Q400, we expect that we will be able to establish additional profitable routes in Canada, the U.S. and internationally.
When you break down what a manager means to a business. The manager is so much more than just a manager, their the educator, planner, analyzer, resource and whatever else the company needs to move forward. Whether it’s Amazon, GE or the NBA a manager takes advantage of market inefficiencies or finds previously undiscovered niches. Managers that can take advantage of these findings take on the characteristics of entrepreneurs, however, they are not entrepreneurs because they work to redirect the inputs of existing companies rather than create new forms of product. According to Berri, D. J., Leeds, M. A., Leeds, E. M., & Mondello, M. (2009) Jack Welch, did not create any new financial services, but did transform GE’s focus from manufacturing to financial services at a time when manufacturing was declining.
L. Sierra said this statement, “The sad fact is that many business leaders don’t understand the value of communication” (L. Sierra, 2003). Personally, I find this fact to be shocking but I can also say that in my personal experience of dealing with people it is true. Sierra gave an equation to show non-communicators the value of communication. Sierra equation is: “Value = (Cost + Effort) Perception; That is, the value of communication is equal to the costs plus the efforts of what you're communicating to the power of perception.” (L. Sierra, 2003). Can we really measure the value communication?
The frontier belief wrongfully delivers this idea that it is ok to waste opportunities because there are far more than enough opportunities on the abundance of lands. The frontier belief never mentioned that the resources on our planet are limited, therefore, opportunities are also scarce. Instead of promoting the concept of having more, I believe thrift could be a valuable practice to promote. In essence, the frontier belief defines a sense of consumerism. As John Verdant introduces two families with similar economic conditions but completely different values, it is not difficult to find out that the family believes having more actually harms themselves (Verdant, 152-155).